The quality of each marketing course will ultimately be judged by the ability of
its graduates to perform at a high level in a changing and competitive business
environment. This requires a flexibility of approach and a commitment to a lifetime
of continuing marketing education.
The marketing course should enable students to:
- Develop contemporary marketing thinking and concepts.
- Formulate appropriate marketing strategy and plans to achieve organisational objectives.
- Acquire specific theoretical knowledge and applied skills in preparation for continued
- Acquire knowledge, skills, problem-solving ability and appropriate attitudes.
The key focus of the accreditation process is to provide educators with industry
feedback, knowledge and experience for curriculum development and improvement, which
will ensure continued professional relevance for marketing graduates.
Interested educational institutions can read more about the