The quality of each marketing course will ultimately be judged by the ability of its graduates to perform at a high level in a changing and competitive business environment. This requires a flexibility of approach and a commitment to a lifetime of continuing marketing education.

The marketing course should enable students to:

  • Develop contemporary marketing thinking and concepts.
  • Formulate appropriate marketing strategy and plans to achieve organisational objectives.
  • Acquire specific theoretical knowledge and applied skills in preparation for continued career advancement.
  • Acquire knowledge, skills, problem-solving ability and appropriate attitudes.

The key focus of the accreditation process is to provide educators with industry feedback, knowledge and experience for curriculum development and improvement, which will ensure continued professional relevance for marketing graduates.

Interested educational institutions can read more about the accreditation process.