The Institute’s ‘Assessment and Accreditation of Marketing Courses in Tertiary Education
Guide’ aims to assist institutions in preparing their submissions for accreditation
of their marketing courses.
The guidelines, in three parts, provide:
- An overview of the background to accreditation.
- An outline of the accreditation criteria guidelines for the assessment process.
- A description of the accreditation process from initiation to final report.
The framework will be reviewed every three years to ensure currency in response
to evolving local and global marketing practices and needs.
For each accreditation process, the Institute will appoint a qualified assessment
team, comprising subject matter experts who will evaluate and provide constructive
feedback on the submission. The assessment team seeks to assure the Accreditation
Committee and the Institute Board that the tertiary institution has demonstrated
that it is meeting, or will meet, the Institute’s standards for professional marketing
Educational institutions can download the appropriate guides, registration and application
forms at the links below.
Accreditation primary documents – Universities
Overview | Guidelines | Process | Application Form Bachelors | Application Form Masters
For enquiries or additional information, please contact the Australian Marketing
on (02) 8256 1650 or firstname.lastname@example.org