2016 Workshop Facilitators
Russell Easther is an industry veteran and generalist in all areas of digital marketing and media. Russell now considers himself and equally strong trainer and digital marketing and media specialist, conducting over 90 workshops a year. Russell's background spans client, digital media agency side, search and management consultant roles across three continents. Through his 13 years experience, he has worked with clients large and small in a variety of different capacities.
Graham is one of Australia's most respected marketeers and marketing automation experts, having worked with over a dozen IT organizations in the UK before coming to Australia in 1995 and ultimately starting his own Digital Marketing Agency. Graham was Asia Pacific Marketing Director for Borland Software Corporation from 1995-1999. Starting his career as a code-cutter (COBOL and C on Mainframes and Unix), Graham was drawn towards 'new' technologies such as client/server programming. A short career as a programmer came to an end when Gupta Technology (later 'Centura') employed Graham in a Senior Product Management position, Where he evangalised to corporations all over Europe. A move into marketing management followed, and Graham helped incubate and grow dozens of IT start-ups in 1992-1995 which history has recorded as one of the most exciting times in the tech industry. As well as coaching technology marketeers, Graham runs RMS, a niche direct marketing organisation specialising in assisting companies with their marketing strategies and using automation technology. Graham has implemented over 100 instanced of salesforce.com and overseen over 60 Marketo implementations and is incredibly excited that technology has - at long last-been bestowed on Marketeers at such an affordable level that anyone can get involved
Marketing Automation Strategy
Anton has over 20 years of direct to consumer marketing communications experience. A mathematical mind for measuring impact and return on investment, combined with creativity to develop better customer experiences. Anton is passionate about simplifying the ever-more complex digital and technology led landscape. Helping marketers align objectives, strategies and channel activity for a more effective result.He has worked for John Singleton in the STW and Ogilvy Groups, harnessed the learnings of Lester Wunderman at Wunderman/Y&R, and is currently working with APAC's leading Strategic Marketing Management Consultants, TrinityP3. Anton also runs his own strategy planning consultancy Front Foot Marketing. He says that juggling work and having 5 children ranging from 19 years to 10 months, a wife, and 2 dogs keeps him well and truly on the front foot. Anton will share a wealth of experience having implemented strategies and set-up analytics for AMEX, Microsoft, Nestle, FOXTEL, CBA, Huggies, P&G, Sony, Virgin Mobile, Canon, Fairfax, Tourism NZ and many more marketers.
Digital Marketing Analytics
MBA, MBus (Research), PhD, AMAMI
Gwyneth has over 15 years experience in the fields marketing communication developing, researching and implementing strategy. Her focus is on disaster, issues and crisis communication and engagement employing social media. Combining philosophical analysis, quantitative and qualitative methodologies and case study research, Gwyneth's work has been internationally recognised. Gwyneth has taught at the University of Sydney, University of Western Sydney and Queensland University of Technology.
Public Relations Strategy Development
Business and Public Relations Writing
Digital and Social Media Writing
BA Media&Comn, MA Digital Comn, Cert IV Training and Assessment, AMAMI
Beth is an experienced facilitator and educator with a capability to align theory with practical useable
outcomes. Beth has held executive roles in communications and marketing in the commercial, not for profit, and government sectors. Prior to working as a consultant and educator Beth worked for renown international not for profit agencies, an ASX listed company and high profile government organisations. Beth lectures in Digital Marketing and Applied Social Media in the Bachelor of Business program at APM Institute. She holds a BA Communications from the University of Western Sydney, a Masters Degree in Digital Communications and Culture from the University of Sydney, a Cert IV in Workplace Training and Assessment and most recently was awarded the Inbound Marketer Certification from Hubspot in Boston.
Developing a Content Marketing Strategy
Principles of Digital Marketing
Social Media Applications
Social Media Strategy
Digital Marketing Strategy
Caroline Childerley has over 10 years experience in marketing in such diverse areas as children’s book publishing, luxury goods and education. A passionate advocate of social media and digital marketing, Caroline is a content publisher herself
and works with a number of clients advising on social media and content marketing strategy, as well as hands on implementation.
Developing a Content Marketing Strategy
Advanced Dip Marketing & Business, Cert IV Training and Assessment, AMAMI CPM
Sandra provides specialist marketing training sharing 25 years experience in business and marketing
incorporating media,advertising, business development, sales, management, consulting and training. Sandra imparts this real-world knowledge combining both traditional marketing principles and new practices in the evolving field by teaching the methodology behind the processes. Having worked within SME's and corporate organisations around Australia, UK, America and New Zealand,her knowledge is broad relating to the diverse challenges that businesses encounter across a variety of industries. Sandra is the Director of her consulting and training business, The Marketing Division Australia, inspired to up-skill businesses in marketing and likewise educating vocational students to extend their careers through nationally recognised Diploma qualifications through on-line study courses and teaching within colleges. Sandra has authored a 'How To' Marketing series of workbooks and contributes to various business publications.
Must Know Marketing for Small Business
Principles of Marketing for Not For Profits 2016
Francine Bishop is the founder of Mayvin Training and an award winning businesswoman with a passion for helping people understand –
social media can be simple. Even better than that, social media opens a world of opportunity.
Francine reveals how digital can be used to add value to business and society and she passionately informs about the new age challenges we face and how to manage them. Digital can be complicated by others who use bamboozling jargon and share too much irrelevant information. Francine is recognised as a speaker who “puts thing in context for her audience”.
Author of Social Media Evolution
and trainer of well over 2000 business owners, Francine combines strategies, stories, humour and humility to inspire and motivate her audience to leverage the power of social media.
Developing in the Digital Age