These days just about anyone can call themselves a marketer. But, what distinguishes those who say they are a ‘marketer’, from those who are experienced practising professionals, is becoming a Certified Practising Marketer (CPM).
A CPM for marketers is what a CPA is to accountants or a licence is to a tradesperson. Just like you wouldn’t call some random person from the street to do your accounting or to do your plumbing, you shouldn’t trust just anyone to do your marketing. The CPM certification in the workplace is a differentiator for marketing professionals – not all marketers are created equal.
The Certified Practising Marketer designation is the only peak professional benchmark of its kind for marketers in the Asia-Pacific Region. Unlike tertiary or vocational education, CPM is recognition of both formal education and successful application of your marketing knowledge and skills. Through, completion of a program Accredited, Certified or Registered by the Australian Marketing Institute, entitles you towards a credit reduction in time needed to become a CPM.
The CPM Program:
- Defines excellence in the marketing profession, balancing practical experience and conceptual thinking.
- Advances your knowledge with continuing, relevant, and valuable professional development and networking.
- Promotes the profession of marketing by recognising only qualified practitioners.