Ground-Breaking Insurance for Marketers: Professional Indemnity Initiative Launched 


Australian marketers are being afforded a new level of professional protection

Designed to underpin the value professional marketers provide to business, this ground-breaking insurance scheme commenced in November 2011. The introduction of the Professional Indemnity Master Policy is seen as a further professional milestone for marketers with cover being automatic for current qualifying financial members of the Australian Marketing Institute based on certain conditions.

Who does the Australian Marketing Institute Professional Indemnity Master Policy cover?

All qualifying financial members of the Australian Marketing Institute based within Australia. The policy will provide cover to:

  1. AMI members who are consultants and generate gross fees of up to $275,000 annually from marketing advice services. This will cover both the AMI member as an individual or their Pty Ltd company if they trade through an entity.
  2. AMI members engaging in part-time or pro-bono consultancy work, even if their regular income comes from an employment role.

If you are an AMI member operating a consultancy business that generates more than $275,000 in gross income, there is no cover under the Master Policy. You need to contact Austbrokers Countrywide for a separate quotation under the AMI's Professional Indemnity facility, where exclusive discounted rates are available to all members.

For more information on the Professional Indemnity Insurance Master Policy, please click here to read a question-and-answer document.

For any member enquiries in relation to a Certificate of Currency for the Professional Indemnity Insurance please contact Austbrokers Countrywide on 1800 245 123 as the Australian Marketing Institute does not issue the certificates.

AMI members have access to a range of discounted insurance products from public liability, business insurance, corporate travel to income protection insurance policies. Please click here for details.

What professional activities does the professional indemnity policy cover?

The policy will cover liability of financial members arising out of marketing consultancy, including but not limited to:

  • Marketing advice
  • Advice about sales strategy and promotion
  • Conduct of and advice about market research
  • Advice about online marketing
  • Advice about brand and/or product management
  • Advice about public relations issues
  • Web design, social media and E marketing management (but not IT or Software Coding / Development)
  • Strategic management consultancy services in relation to Marketing activities
The policy will not cover non-marketing advice activities. Examples are management consulting, human resource consulting, recruitment services and product procurement and management.

These and any other advice activities unrelated to marketing need to be referred to Austbrokers Countrywide for assessment of your broader coverage requirements.


Related documents:
Policy Wording
Summary of Cover
Certificate of Currency
Policy Schedule
For information on the policy endorsements, please click here
For the full terms and conditions of the Professional Indemnity Insurance policy provided by CGU Insurance, please click here

About Austbrokers Countrywide

Austbrokers

Since beginning in 1952 as a general insurance broker, Austbrokers Countrywide has evolved over the years into an integrated financial services provider, working with clients to meet their insurance needs.

Austbrokers Countrywide has access to local and overseas markets to assist with the placement of clients' insurance needs.

Contact Details

For further information or to obtain an obligation-free quotation, please contact Austbrokers Countrywide:

PHONE: 1800 245 123

EMAIL: info@abcountrywide.com.au

NOTE: Please ensure that your Australian Marketing Institute membership number is quoted for authentication purposes.

Unsure of your membership number? Please contact Membership Services on 1300 737 445.

Important note: All advice about this product is provided by Austbrokers Countrywide. Austbrokers Countrywide holds Australian Financial Services Licence No. 244436 under the Corporations Act 2001 to provide general insurance broking services.

Countrywide Tolstrup Financial Services Group Pty Ltd T/As Austbrokers Countrywide

For any member enquiries in relation to a Certificate of Currency for the Professional Indemnity Insurance please contact Austbrokers Countrywide on 1800 245 123 as the Australian Marketing Institute does not issue the certificates.