Welcome to the AMI's Marketing Metrics Website

The objective of the Australian Marketing Institute's Marketing Metrics website is to provide guidance to executives who wish to understand the steps involved in measuring the effectiveness of their organisation’s marketing expenditure.

Level of Expertise
The site provides useful material in a number of ways, targeted at a variety of interested audiences.

  • Quick Start will best serve those new to the area wanting an understanding of the issues involved
  • State of the Art will appeal to experts wishing to keep up with the latest developments.

Play by Function
People in different roles will find different parts more pertinent to their interests.

Overview