NEW AMI THOUGHT LEADERSHIP PAPER - THE GOOD, THE GENEROUS AND THE GALVANIC
CSR is becoming increasingly important for businesses and marketers as they simultaneously grapple with shareholders’ growing demands for bottom line performance with the community expectation for them to be more socially, environmentally and ethically responsible. All this in addition to building consumer custom, fundamental to the survival and growth of any organisation. We believe marketers are best placed to address these seemingly conflicting priorities.
The paper is designed to stimulate thinking and debate within organisations and the broader marketing community by highlighting key issues around social responsibility and their connection with marketing at multiple levels. In particular, it explores how marketers could play a more proactive role in enabling businesses to become increasingly responsible socially, environmentally and ethically while ensuring the sustainability of bottom line performance.
It's time to start talking about CSR again. Download the paper to find out:
>> Why businesses need to focus on CSR and how to balance responsibility with bottom line performance
>> Why marketers are well-positioned to address CSR
>> Where and how to focus CSR efforts
>> Who is doing it well
Members click here to download the white paper
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