LIBRARY

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The AMI Library categorises its material by subject. It is not exhaustively cross-referenced, so you may need to check under a few different headings to find the material you are seeking.

Items under each subject heading are listed starting with the most recent entries. Most entries will also carry in brackets the name of the author (e.g. Roger James) and the date they were produced or filed (e.g. May 2010). The library material is a mixture of PDF files, web pages and multimedia files.

This index page is open, but the subject pages are for members only and require site login. If you are a member and require information on how to login, please read this page.

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Topics in the library

A-K (go to)

  • Advertising
  • Analytics
  • Australian Marketing Institute (general)
  • Awards for Marketing Excellence (AMI)
  • Book Reviews
  • Brands/Branding
  • Change
  • Change Management
  • Content Creation
  • Confidentiality Agreements
  • Customer Insight & Consumer Understanding
  • Data Science
  • Digital Technology 
  • Diversity
  • E-Commerce

L-Z (go to)

  • Market research
  • Marketing (general)
  • Marketing and the law
  • Marketing communications
  • Marketing, definition of
  • Marketing effectiveness
  • Marketing metrics
  • Marketing success stories (historical)
  • Marketing Summit (AMI conference)
  • Marketing surveys
  • Marketing Week (AMI conference)
  • Online marketing
  • Professional development
  • Professional services
  • Retailing
  • Sales
  • Senior Marketer Monitor reports
  • Shared Value Delivers Benefits
  • Small-medium business
  • Social marketing
  • Social media
  • Sustainability
  • Thought leadership
  • Time management
  • Webinars (AMI webinar recordings)