The dramatic pace of technological change mandates unprecedented agility from marketers and companies in meeting new and sometimes unpredictable consumer demands. At the same time, the array of tools available to marketing professionals is expanding with breathtaking speed. Disruption and complexity, entwined with enormous challenges and previously undreamt of opportunities, are the characteristics of our age.
The WA Marketing Technology Summit 2016 (WAMTech16) is quite simply the professional development event of the year. Proudly presented by the Australian Marketing Institute in partnership with The Communications Council, Public Relations Institute of Australia and Australian Market and Social Research Society, WAMTech16 offers compelling insights into the digital revolution transforming the world of marketing.