AMI Online Training



The Australian Marketing Institute understands your professional development is more important than ever in 2016. Flexibility and convenience is key to learning, which is why the AMI has collaborated with ADMA to bring marketers the best online training opportunity available through IQ.

Through the IQ platform you will be able to access 4 online certificate courses, 20 short online courses and 16 online module courses from an array of marketing related subjects outlined below, at any time that's convenient for you! 

  • Analytics
  • Creative
  • Content 
  • Data 
  • Digital Marketing 
  • Mobile
  • Privacy
  • Social Media
  • Search Marketing 
  • Marketing Technology

How it Works

The below link will take you through to the IQ Platform where you can conduct your online course. Through this link, the IQ platform will guide you through each of the course outlines. The type of training you take up is dependent on your specific need, meaning your purchase is customised.




Certificate Courses
Covers a breadth of information on subject area, available in multiple topics. Time taken for certificates courses online are up to 6 months. Prices for an online certificate course depend on the topic of choice and start at $2,100.00 (inc GST).

        Certificate Courses

Price (inc GST)

Analytics Certificate

$3,400.00

Content Marketing Certificate

$2,100.00

Digital Marketing Certificate

$2,300.00

Marketing Technology Certificate 

$2,550.00



Short Courses
Courses provide a detailed foundation on a certain topic in less time than certificate courses, made up of multiple modules related to the subject. Prices for short courses depend on the topic of choice and start at $255.00 (inc GST).

        Short Courses

Price (inc GST)

        Analytics Fundamentals

$850.00 
        Content for Social Networks

$550.00
        Content Marketing Strategy

$550.00
        Copywriting Essentials

$450.00
        Creative Technology

$265.00
        Data Visualisation

$850.00
        Digital Marketing Foundations

$550.00
        Digital Marketing Campaign Planning & Analysis

$450.00
        Digital Marketing Channels 

$550.00
        Digital Transformation

$550.00
        Email Marketing 

$550.00
        Marketing Automation 

$850.00
        Mobile and Location-based Marketing

$550.00
        Practical Predictive Analytics

$850.00
        Privacy and Marketing Compliance

$750.00
        Programmatic Advertising  

$850.00
        Sentiment Analysis 

$850.00
        SEO Essentials 

$450.00
        SEM Essentials 

$450.00
        Social Media Marketing Essentials $550.00


Don’t want to do an entire social media course – but would like to focus on learning how to leverage the Facebook platform; the AMI | IQ platform allows you to learn in modules.

Modules
Instead of committing to a course, you may prefer to complete a module that is contained within one course. All modules outlined below are priced at $150 (inc GST) each.

         Modules

Description 

Facebook

Explore the benefits of Facebook as a social media marketing tool and understand how to use content to engage users.

Twitter

Explore the benefits of Twitter as a social media marketing tool and understand how to use content to engage users.

Linkedin

Explore the benefits of Linkedin as a social media marketing tool and understand how to use content to engage users.

Pinterest

Explore the benefits of Pinterest as a social media marketing tool and understand how to use content to engage users.

YouTube

Explore the benefits of YouTube as a social media marketing tool and understand how to use content to engage users.

Instagram

Explore the benefits of Instagram as a social media marketing tool and understand how to use content to engage users.

Spam Act & Privacy Act

Understand how to comply with the Spam Act and the Privacy Act. 

Planning a Content Strategy

Learn to set business objectives; use customer data to understand the market; and content pillars to create a brand story.

Content Mapping

Develop a customer lifecycle, map the user journey and identify relevant content for each stage.

Content Creation and Production

How to create internal and external content and audit existing content; how to use storytelling, and how to structure a content team.

Content Distribution

Learn all facets of content distribution, including amplification channels publishing ecosystems, and content management technology.

Mobile Marketing Toolbox

Understand location based targeting methods and explore mobile technologies.

Storytelling with Data

Learn the art of data visualisation storytelling, including types of narrative, the importance of simplicity, and how to make it memorable.

Analytics Techniques

Identify different domains of analytics, how data is used in each of these, as well as statistical fundamentals.

Social Media Marketing

Discover the basics and identify the benefits of social media marketing.

Paid Digital Media

Describes the different types of paid media and describe various pricing modules.




Terms and conditions: Payment methods available via Credit Card on a third party websiteseparate from www.ami.org.au. Receipt for payment will be sent to each student via email upon confirmation of payment.