Frequently Asked Questions
Here are some commonly asked questions on becoming a CPM:
Q: Who can become a CPM?
A: Anyone who is serious about a professional career in marketing can
become a CPM. Since CPM is a benchmark
of marketing practice it is a measure of career progress for professional
Q: Is CPM a membership category?
A: The CPM program is not a membership category. It does not supersede or have higher status
than any membership category. Nor do you
have to be a CPM to be a member of the Institute. However, CPM is a prerequisite for the
membership categories of Associate Fellow and Fellow.
Q: How will CPM help my career?
A: It will provide employers and clients with credentials that benchmark past
career achievements. It will also serve
to differentiate the relative experience of marketing practitioners.
Along with the Professional Maintenance Program, your constant updating of
skills will be recognised.
Q: Do I have to complete a course to become a CPM?
A: CPM is not a course. It is designed
to certify that an individual is a practising marketer who fulfils the
Australian Marketing Institute's requirements for qualifications, experience
and professionalism. To achieve this
standard, some individuals may be required to undertake further study to
upgrade their qualifications while others may be required to enhance their
Q: What if I do not yet meet the criteria for CPM?
A: Each application is individually assessed.
Specific recommendations are made to provide a pathway for each
applicant to ultimately achieve CPM accreditation. The assessment process offers valuable
feedback and guidance to assist your professional development. If you are not sure you qualify please call
us on 1300 737 445. If you don't qualify
yet, we can assist by recommending a course of action (Professional Development
Program) that will lead to CPM qualification.
Q: What are my professional development obligations?
A: Each year participants in the CPM Program are required to undertake 32.5
hours of professional development or 100 hours over three years. A variety
of activities qualify including workshops, seminars and self-study, providing
the program you undertake extends your marketing skills. The AMI offers a range
of education, training and professional development designed to meet the needs
of marketers based on the qualifications or experience.
Q: Why should I become a CPM?
A: Recognition. The people you
respect in your business life will see and recognise you for what you are,
‘qualified, experienced, professional’. It is fast becoming the standard
required of all marketing practitioners in the future. Marketing is a relative newcomer to the ranks
of the professions and through the CPM Program marketers gain the professional recognition
Q: How do I apply for CPM?
A: Simply complete the CPM Application Form and attach evidence of your
achievement that includes: a resume or CV; transcripts of results and
copies of certificates; and an official position description or organisation
chart. It is also useful to note
specific details of work done or results achieved, e.g. details of your
involvement in the successful launch and establishment of a product or service.
Send your completed application with a $75 (incl. GST) processing fee to the
AMI. If you are not an individual AMI
member, you also need to pay membership subscription fees.
Become a CPM: Online Application form or PDF Application Form
If you have any other questions please contact the Australian Marketing
Institute on 1300 737 445 or email firstname.lastname@example.org