BECOMING A CPM
Every application to become a CPM is assessed on the individual's merits. To qualify, CPM candidates typically have:
- A minimum of five (5) years of practical marketing management experience.
- A recognised marketing qualification or 10 years of marketing management experience/practice.
- Extensive marketing knowledge and background experience.
Become a CPM: Online Application form or PDF Application Form
For those who have gone that extra step and completed an AMI
Accredited Program, recognition is granted with time spent completing your
program. This allows for a credit
reduction off the five (5) year time needed to become a CPM, owing to the high
standards and workplace integrated learning nature of your studies. The following credit is granted for Members
having completed degrees as follows:
Graduate Certificate: 6 months credit
Graduate Diploma: 1 year credit
Advanced Master: 2.5 years credit
CPM certification is based on both quantitative and qualitative assessments
of career achievements, work history and education. To be successful, the applicant must
accumulate 650 points across all three areas.
The quantitative assessment takes into account educational qualifications,
current job function, level of responsibility and total practical
experience. In addition, weighting is
given to the size of the organisation and the level of the role within that
The qualitative assessment involves a review of past vocational achievements
and current role.
1. Educational qualifications.
A marketing degree or postgraduate
qualification in marketing is the basic education level. For those who have completed an AMI
Accredited, Certified or Registered program, this entitles you to a credit off
time needed to become a CPM.
In some circumstances, substantial
marketing experience can substitute for qualifications. However, in these cases
applicants must demonstrate conceptual competence acquired through more than 10
years of marketing-specific practise.
2. Practising experience
A minimum of five years of broad marketing experience is required. Applicants must demonstrate a breadth of
experience with more than one area of marketing expertise such as
communication, market research and sales.
3. Professional achievements
Applicants are required to provide a resume of their
professional achievements. Clear career
progress, increasing functional responsibility and seniority indicate a track
record of professional achievement.
Evidence of work done, results achieved and career highlights is sought.
All claims must be independently substantiated.