Assessment and accreditation of Australian marketing courses
in tertiary education
The Australian Marketing Institute’s assessment and accreditation program aims to
deliver positive outcomes for tertiary marketing education and the marketing profession.
It will assist educators to develop curricula that best meet the needs of employers
and, as a consequence, provide marketing graduates with an optimum set of skills
and knowledge. It will also contribute to the wider aim of bringing academia and
practice closer together.
Importantly, the program will allow tertiary institutions to add the Institute’s
imprimatur to qualifying courses, providing an independent verification of status
Accreditation will allow the Institute to contribute to ongoing marketing curriculum
development through processes such as industry feedback, drawing on the knowledge
and experience of senior professional marketers.
The benefits of accreditation include:
- The opportunity to learn from marketing’s independent professional body and from
subject matter experts through the peer review process.
- Helping institutions to promote their marketing courses by providing a recognisable
- Enhancing the credibility and employability of graduates from accredited courses
and in turn enhancing the profession as a whole.
- Signalling appropriate marketing courses to those planning to choose a marketing
- Increasing awareness and visibility of the Institute as an accrediting body for
Institute accreditation will act in a general way to promote best practice through
the exposure and experiences of the Institute Board, Accreditation Committee and
assessment team with developments nationally and internationally in industry and
academia. It encourages more direct mechanisms for disseminating innovation and
best practice within the Australian marketing education community.
The Institute’s assessment and accreditation program is accepting registrations
of interest. Interested educational institutions can find further information on
outcomes and the
Further information can also be found in this PDF brochure (420KB), which you can download.
For enquiries or additional information, please contact the Australian Marketing
on (02) 8256 1650 or firstname.lastname@example.org