TRUST THE MARK

When you need market and social research, you need to choose a company that protects your reputation and minimises risk.  But how do you know you are choosing the right research partner?  Choosing an AMSRO Trust Mark member research organisation ensures that the information gathered is accurate, ethical and meets privacy regulations.


QUALITY MARKET AND SOCIAL RESEARCH MATTERS

Data security is a serious business. In fact, data breaches and violations of personal information gathered by your organisation (or on your behalf) can result in the loss of millions of dollars, and significant damage to your reputation.

With information security threats and changes to privacy legislation is this a risk you can afford to take?


CUT THE CLUTTER AND LOOK FOR THE MARK – AMSRO MEMBERS COMPLY:


1. PRIVACY: Trust Mark members operate under AMSRO’s Australian Privacy Principles Privacy (Market and Social Research) Code.  This Code is the first and only industry Privacy Code registered on the Federal Register of Legislative Instruments and adjudicated by the Australian Privacy Commissioner.

2. QUALITY: Trust Mark members comply with the International Standard for Market, Opinion and Social Research certification (ISO 20252). Members are required to undergo an independent annual auditing process and/or have earnt QPMR* status, and

3. ETHICS: Trust Mark members abide with the AMSRS** Code of Professional Behaviour.

                        

 

* Qualified Practicing Market Researcher

** The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia



         

CHOOSE WITH CONFIDENCE – THE AMSRO ASSURANCE

AMSRO member organisations work exclusively under the AMSRO Privacy (Market and Social Research) Code, which helps ensure the highest level of protection for people taking part in research along with the companies and government organisations buying it. Since the original Code was launched 15 years ago, there has not been a single identified breach of the Privacy Act involving an AMSRO member company. This reinforces our promise that engaging AMSRO members means better protection of your data and your credibility.

 
         

“I’m very pleased to have worked with AMSRO in the development of the Code…it demonstrates the importance of privacy for the market and social research industry.”

Timothy Pilgrim, Australian Privacy Commissioner

         

AMSRO MEMBERS WILL NEVER…

  • Use personal information collected on your behalf for direct marketing
  • Pass on an individual’s details without their consent. Unlike many direct marketing companies, the sensitive information gathered by AMSRO members is not used for sales, promotional or other non-research purposes - meaning your reputation is protected.
         
         

ABOUT AMSRO

The Association of Market & Social Research Organisations (AMSRO) is the national peak industry body for market and social research companies in Australia. AMSRO works in partnership with its member companies, plus privacy authorities, business, government and the community to protect and promote the industry and uphold the highest ethical and privacy market and social research standards.  Since its establishment in 1989, AMSRO has grown to more than 90 members, representing 75% of the industry’s total employment, which has an annual turnover of over one billion (2017).

         
         

WHO ARE AMSRO MEMBERS?

Our member organisations range from large, full-service research companies, through to boutique agencies and consultants. Irrespective of their size or offering, all our members are committed to providing their clients with the tools and information they need to make critical, strategic decisions. All our members uphold the highest standards of ethical practice and legal compliance, and go above and beyond minimum legislative obligations.

Which means you can choose our members with confidence. When choosing your market and social research, AMSRO’s Trust Mark Online Directory should be your first port of call.

         
         

THE FIRST CO-REGULATED, NON- MANDATORY PRIVACY CODE

AMSRO was the first, and only association in the country to register a co-regulated, non-mandatory Privacy Code. This means that AMSRO member organisations are the only research companies in Australia working under a privacy code, which protects personal information and ensures that collected data is retained, used and disclosed solely for research purposes.  The advantages of this for your organisation include:

  • Increased protection against privacy breaches
  • Increased quality in delivered projects
  • Increased protection of your organisation’s reputation


AMSRO – Association of Market and Social Research Organisations

www.amsro.com.au