Marketing Update

OCTOBER-NOVEMBER 2007
IN THIS ISSUE

AWARDS FOR MARKETING EXCELLENCE
Social marketer wins top prize

WorkSafe and Victorian WorkCover Authority win Marketing Program of the Year and banker Gail Kelly (pictured) is the recipient of the Sir Charles McGrath Award.

AMI CHAIRMAN
Where marketing effectiveness really lies

Roger James believes that if you don’t want to know about issues that require a basic knowledge of finance or business strategy, then you are selling yourself short.

REVIEW
High-level presentations a conference highlight

The AMI’s annual conference produced an array of very high-level presentations with a focus on the intersections between marketing, value, profit, finance and growth.

CEO'S REPORT
Special awards recognise career achievement

The AMI’s two top career achievement awards have been won by one of Australia’s top bankers and a high-profile consultant and marketing leader.

EVENT MANAGEMENT
Choosing the right technology for your event

A well-executed strategic event will create an instant positive impact on customers and the opportunity for engagement with your brand. Karen Bolinger explains.

WEB 2.0 MARKETING
YouTube: five things you need to know

Arthur Artinian looks at the hazards you need to consider before using YouTube in a marketing campaign.

MARKET RESEARCH
Which brands do we admire?

Brand valuations focus on financial measures, but it is emotional connection that marketers want to create. Steven Cierpicki researches which brands consumers admire.

Churnmore

Book review
— Churnmore – A true taste of brand management, by Richard Murray (author) and Laura Holden (illustrator)
See our competition to win a copy of this book

Free member job opportunities

About Marketing Update

THE LAST ISSUE OF MARKETING UPDATE FOR 2007 WILL BE PUBLISHED ON 1 DECEMBER

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AUSTRALIAN CAPITAL TERRITORY
• 27 November, afternoon Christmas cocktails, National Press Club

NEW SOUTH WALES
• 8 November, breakfast 'Open source marketing'
• 22-23 November, Foundation course, 'Creating and Implementing Effective Marketing Plans'

QUEENSLAND
• 23 November, Gold Coast Seminar, half-day marketing forum: 'Marketing tools for retail and services'

SOUTH AUSTRALIA
• 13 November, breakfast, 'New market entry strategies and planning'

TASMANIA
• 17 November, breakfast and a day at the cricket (PDF)

VICTORIA
• 8-9 November, Foundation course, 'Event Management: Introduction'
• 26-27 November, Foundation course, 'Creating and Implementing Effective Marketing Plans'

WESTERN AUSTRALIA
• 8 November, evening seminar, Wine and cheese degustation with an address on 'Innovation in the wine industry'
• 19-20 November, CPD workshop, 'Building Winning Brands'

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