Marketing Update

JULY 2007
IN THIS ISSUE

	AMI CHAIRMAN Valuing IP assets when they are created A proposal to value and bring to book intangible assets as they are created will pose particular difficulties for marketing. Roger James considers the idea.
	MARKETING WEEK An intense week of everything about brands The AMI’s annual Marketing Week, to be held at the Holiday Inn Adelaide from 21-24 August, is perhaps the most intense week of marketing-related events held in the country each year.
	CHIEF EXECUTIVE Leveraging our best asset Mark Crowe looks at how the growth in the Institute’s membership has enabled an expansion of benefits and an increase in opportunities for input and interaction.
	PROFESSIONAL EDUCATION AMI sets up university course accreditation Lin Windram reports on a new accreditation process that will allow tertiary institutions to add the AMI’s imprimatur to qualifying marketing courses.
	MARKET RESEARCH Customer experience does not have to be a mystery Technology-based options will replace the mystery shopper and shopper intercept techniques within five years, predicts Ian Walkley.
	PROFESSIONAL SERVICES Encouraging a client-focused approach Louise Robinson and Daryll Cahill examine ways to encourage fee earners to look at client needs through the eyes of the market, rather than internal requirements.
	David Pattison (UK), 'What will the advertising industry look like in 10 years?'
	'Trends in marketing careers and the implications for the role of marketers'
	Book reviews — The Shredder Test: The Australian guide to writing winning proposals, by Robyn Haydon —The Power of Nice, by Linda Kaplan Thaler and Robin Koval — The Passionate Professional, by Linda Julian In brief — RMIT seeks placements for marketing students Free member job opportunities AMI Foundation courses in 2007 (PDF, 318KB) (Web version) AMI continuing professional development workshops in 2007 (PDF, 479KB) (Web version) About Marketing Update Contact us — MU editor — Member services

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NATIONAL
FINAL REMINDERS

8-10 August
Government Marketing Conference
Surfers Paradise

31 July to 1 August
Marketing and Business Networking Congress, Perth

NEW SOUTH WALES
• 20 July, breakfast, 'Digital marketing'
• 8 August, evening seminar, 'Brand engagement'

QUEENSLAND
• 18 July, Government SIG, 'Communicating cultural change – public private partnerships'
• 31 July, workshop, Promotions Manager email marketing
• 1 August, Gold Coast seminar, 'Marketing Health Check: Core Principles of Effective Strategic Marketing'

SOUTH AUSTRALIA
• 14 August, Research Tuesday seminar series, 'The reproductive revolution: Have we gone too far?'
• 21-24 August, Marketing Week, Holiday Inn, Adelaide

TASMANIA
• President's report: Excellent value in an AMI membership
• 25 July, breakfast, The Ron Barassi Sr Memorial Debate 2007, 'Tasmania should have an AFL team' (PDF)

VICTORIA
• President's report: Building a business's market 'community'
• 24-25 July, CPD workshop, 'Building Winning Brands'
• 25 July, breakfast, speaker Tim O'Leary, National Australia Bank
• 14-15 August, CPD workshop, 'Customer Segmentation'

WESTERN AUSTRALIA
• Emerging Marketers: Feeling the passion at the Dockers
• 26 July, Emerging Marketers, 'Marketing You' (PDF)
• 31 July to 1 August
Marketing and Business Networking Congress, Perth

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