AMI sets up university course accreditation
As the association for marketing professionals, it is vital for the Australian Marketing Institute to have formal input into how prospective marketers are educated.
To this end, the Institute is developing a voluntary accreditation process aimed at tertiary institutions that offer marketing courses and qualifications.
A panel of academics from leading institutions around Australia is assisting in the development of the accreditation process and will also provide guidance to the Institute’s Career Development Committee.
The proposed accreditation process will allow institutions to add the AMI’s imprimatur to their qualifying courses, and will enable the AMI to contribute to ongoing marketing curriculum development. It will also further several important inter-related aims:
- To provide industry feedback, knowledge and experience for curriculum development, which will ensure continued professional relevance.
- To help institutions promote their marketing courses by providing a recognisable ‘badge’.
- To enhance credibility and prestige of the individual graduates and the profession as a whole.
- To clearly signal appropriate marketing courses to those choosing a marketing career.
- To increase awareness and visibility of the AMI as an accrediting body.
The AMI recognises that each institution and course is unique. The academic quality and standards of tertiary courses are primarily secured by the quality assurance processes of each institution, and these will be among the key criteria for accreditation of a course.
To be considered as a tertiary course in marketing, the course content must be made up entirely of marketing subject matter. Or, it must constitute a qualification in a particular discipline with a major in marketing where the number of credit points of marketing units satisfies higher education requirements.
The eligibility criteria of the institution will include:
- The institution: The institution is a reputable provider of education and training.
- Academics: The institution’s academic staff must have attained CPM status.
- Assessment: Assessment is appropriate and planned.
- Evaluation and review: Improvements are ongoing.
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