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MAY 2007
IN THIS ISSUE

Roger James

AMI CHAIRMAN
Ambush marketing – will it seal its own fate?

It used to be seen as rather clever, but now the laws are catching up and public perceptions are changing, says Roger James.

WA Congress

MARKETING CONGRESS
Find out more about hitting your demographic

AMI Western Australia’s second annual Marketing and Business Networking Congress (31 July to 1 August) has the theme ‘Marketing to the Ages: Are you Hitting the Mark?’

Peter Harris

SURVEY RESULTS
Marketing metrics assists recognition from board, CEO

Peter Harris reports the results from a survey of senior marketing executives undertaken as part of the AMI’s Marketing Metrics Project.

Mark Fletcher

MARKET RESEARCH
Did our ad spend result in more sales?

Mark Fletcher delves deep to look at the fallacies that can stand between correlations and causation in your research results.

Richard Baddeley

BRANDING
Colour becomes more difficult to protect

A recent case in the Federal Court places practical barriers to protection of colour as part of a brand in Australia, Richard Baddeley reports.

Kathryn Van Kuyk

MARKETING TOOLS
Short message service or smart marketing service?

SMS has reached a level of technological maturity and penetration into the population to become a valuable tool in the marketer’s kit. Kathryn Van Kuyk tells how.

Marketing in the Boardroom

 

New members

Book reviews
Marketing in the Boardroom, by Kevin Luscombe, Graeme Chipp and Peter Fitzgerald
Your Employer Brand, by Brett Minchington
Marketing Excellence, by Hugh Burkitt and John Zeally

In brief
— Win the dream job for young creatives
— Want to make a film with impact?

Free member job opportunties

AMI Foundation courses in 2007
(PDF, 318KB)
(Web version)

AMI continuing professional development
workshops in 2007 (PDF, 479KB) (Web version)

About Marketing Update

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AMI AWARDS FOR
MARKETING EXCELLENCE
— tell everyone about your great marketing campaign! Entries now open

NATIONAL
• 23-25 May, Regional Marketing Conference, Launceston. Theme: Unlocking Regional Capacity — Marketing as the Key
• 12June, webinar, 'Trends in marketing and implications for the role of marketers', speakers Greg Smith, Hudson, and Tracey Beckham, National Foods

AUSTRALIAN CAPITAL TERRITORY
• 5 June, luncheon, 'Marketer of the Year'

NEW SOUTH WALES
23 May, breakfast 'CSR and cause-related marketing: profting more than the environment'
• 24-25 May, Foundation course, 'Creating and Implementing Effective Marketing Plans'
• 30 May, CPD workshop, 'Finance for Marketers'
• 7 June, breakfast, 'Ambush marketing'
• 14-15 June, Foundation course, 'Event Management: Introduction'

QUEENSLAND
24 May, CPD workshop, 'Finance for Marketers'
31 May, breakfast, 'Marketing for Results: Award winning marketing'
6 June, workshop, Promotions Manager email marketing

SOUTH AUSTRALIA
• President's report: New state president elected
• 21 May, CPM seminar, 'Sex, Beer & Marketing Ethics'
• 29 May, combined Magnet and AMI event, 'Putting Adelaide’s Young Bloods to the Test!'
• 12 June, Research Tuesday seminar series, 'What use is research in international trade policy and on economic development?'

TASMANIA
• President's report: Welcome to our new state manager
• 23-25 May, Regional Marketing Conference, Launceston. Theme: Unlocking Regional Capacity — Marketing as the Key

VICTORIA
• President's report: Marketing management as the economy booms
• 4-5 June, Foundation course, 'Creating and Implementing Effective Marketing Plans'
• 6 June, 'Hearts and Minds' breakfast, speaker Phil Burgess, Telstra
• 19 June, 'Marketing Insights' breakfast, 'Bendigo Bank: Winning Strategies'
• 19 June, CPD workshop, 'Finance for Marketers'

WESTERN AUSTRALIA
• President's report: Event program steamrolls ahead
22 May, Emerging Marketers, 'Behind the scenes at Perth's leading marketing communications company'

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