Find out more about hitting your demographic
AMI Western Australia has staked its spot on the marketing events calendar with its second annual Marketing and Business Networking Congress, to be held in Perth from 31 July to 1 August at the Perth Convention and Exhibition Centre.
This year’s theme is ‘Marketing to the Ages: Are you Hitting the Mark?’ With an ageing baby boomer population, the emergence of Generation Y (now aged 7-25), and the advancements in marketing technology, marketers and businesses are under pressure to make sure that they are speaking to the right target market and have the right product offerings.
The congress is a professional development and networking opportunity for marketers and associated professionals to be informed of, and share in, the latest insights into present and future needs of the various demographic markets.
The congress organising group has identified several Australian businesses that have demonstrated an acute ability to market their product or services successfully to a selected target market(s).
The guest speakers announced include:
- Carolyn Bacher, public relations consultant, Department of Education and Training (WA). She will speak on ‘Marketing a new schooling concept to the wider community’.
- Graham Boyd, executive manager, Retirement Living and Support Services, Churches of Christ Homes and Community Services (WA).
- Carolyn Hall, brand and communications director, Royal Automobile Club of Western Australia.
- Roger James FAMI CPM , chairman, Australian Marketing Institute.
- Charlie Nelson, founder and forecaster, foreseechange.
- Lisa Norris, regional director Asia Pacific, Aquent.
- Dr Simone Pettigrew, University of WA Business School and editor-in-chief, Journal of Research for Consumers.
- Troy Pickard FAMI CPM, mayor, City of Joondalup.
- Gary Roberts, managing director, Nova 93.7.
- Wavne Rikkers, director of client services, Australian Bureau of Statistics (WA office).
- Dr Steven Ward, senior lecturer in marketing, Murdoch University. He will speak on ‘The New Generation Gap: How Baby Boomers should market to Gen X and Y’.
For further details about the congress and registration, go to the congress website.
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