Marketing Update

SEPTEMBER 2006
IN THIS ISSUE

AMI NATIONAL PRESIDENT
Music and science rate high in ‘toughest’ jobs

Roger James thought car industry marketers had it tough. Now, Anne Lawrence tells how tough it can be in science, and the dilemmas of marketers in the music industry seem to keep getting worse.
Anne Lawrence: Try scientific products and services

NATIONAL CONFERENCE
Prize winners share their success stories

The winners of the AMI’s 2005 Sir Charles McGrath Award and the Marketing Program of the Year will be among the featured speakers at the October conference.

WEBINAR REPORT
Strong brands drive financial performance

Interbrand’s Gary Singer tackled the topic of measuring and building brand strength in the AMI’s August CPM webinar. Paula Ruzek reports.

PROFESSIONAL DEVELOPMENT
Leadership beyond the war of words

Juliette Robertson questions whether marketers, when things go wrong, are having the right conversations with staff to bring about the best outcomes.

RESEARCH
How many households use a plumber each year?

Mark Fletcher details how marketers can get their tax money’s worth out of the valuable free data and services offered by the Australian Bureau of Statistics.

MARKETING METRICS
Performance measures for more than results

By linking performance measures to the resources required, marketers can act in different ways at the different phases of the marketing plan, says Dennis Claridge.

Book reviews
— The Marketing Practitioner’s Guide to Shopping Centre Marketing, by Julia Zivanovic
— Think Next Opportunity, by Roger La Salle

Free member job opportunities

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FINAL REMINDER
11-13 October, AMI National Conference and gala presentation of Awards for Marketing Excellence

AUSTRALIAN CAPITAL TERRITORY
• 19 September, combined workshop and presentation of the ACT Awards for Marketing Excellence

NEW SOUTH WALES
• President's report: Record bookings for national conference
• Awards for Marketing Excellence: NSW winners announced
• 17 October, workshop, 'Email marketing'

QUEENSLAND
• 22 September, luncheon, presentation of Queensland Awards for Marketing Excellence
• 3 October, seminar 'Marketing Means Business'

SOUTH AUSTRALIA
• Marketing Week a fantastic success
• 11 October, seminar, 'Meet Your Match', event for AMI and Magnet members

TASMANIA
• President's report: A special thank you to all state councillors
• Awards for Marketing Excellence: Tasmanian winners announced
• 4 October, breakfast, Hot Topic 3, 'Intellectual property', Hobart

VICTORIA
• 26 September, breakfast, 'Brands and Blogging: Panel discussion on marketing brands in the blogosphere

WESTERN AUSTRALIA
• President's report: AMI and AMSRS join forces for successful masterclass
• 26 September, Emerging Marketers, ‘Public Speaking and Networking Skills’
• 27 September, seminar, 'Building Profitability Through Superior Service

For event dates beyond what is listed here, go to the events section of the AMI website

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