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AUGUST 2006
IN THIS ISSUE

AMI NATIONAL PRESIDENT
The toughest job for marketers?

So you think your marketing job is tough? Roger James considers the challenges faced by marketers in the motor industry.

NATIONAL CONFERENCE
Tim Ambler’s marketing masterclass a special extra

One of the world’s leading marketing thinkers, Britain’s Tim Ambler, will present two keynotes addresses plus a marketing masterclass at the AMI’s October conference.

VALUE OF MEMBERSHIP
Web hosting and advertising added to member benefits

WebCentral and Professional Marketing magazine have added their special offers to the new range of benefits available to AMI members.

MARKETING AND THE LAW
Ring, ring ... be careful who you call

New restrictions on the telemarketing industry draw closer as the Government introduces its Do Not Call Register legislation. Philippa Hore and Jacqueline Scarlett report.

CUTTING-EDGE TOOLS
Incentive planning system wins Marketing Science prize

Chair of judges Professor John Roberts reports on the winner of the 2006 INFORMS Society for Marketing Science Practice Prize, which is supported by the AMI.

PROFESSIONAL SERVICES
Integrate your marketers to best use their skills

Marketers can sometimes feel unloved in services firms. Louise Robinson and Dr Daryll Cahill say firms must understand how marketers fit into their business.

 

Book reviews
— Magic Num8ers for Consumer Marketing, by John Davis. Reviewed by Tarnya Keating
— Asia's Star Brands, by Paul Temporal.
Reviewed by Dr Linda Brennan

In brief
— Hyundai shifting A-League focus to fans
Member receives humanitarian award
Have you seen the AMI’s free job opportunities service?

Free member job opportunities

AMI short courses in 2006 (PDF, 259KB)

AMI professional development workshops in 2006
(PDF, 484KB)

About Marketing Update

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FINAL REMINDER
Marketing Week 2006,
22-25 August, Adelaide
Go to full program

NATIONAL
• 6 September, interactive seminar via the Internet
• 11-13 October, AMI National Conference, Melbourne

AUSTRALIAN CAPITAL TERRITORY
• 19 September, combined workshop and awards presentation

NEW SOUTH WALES
• 23 August, advanced workshop, 'Finance for Marketers'
23 August, Hunter PD seminar, 'Strategic perspectives II'
30 August, breakfast 'Building powerful brands'
31 August, short course, 'Principles of Marketing'
8 September, presentation of the 2006 AMI NSW Awards for Marketing Excellence (PDF)
12 September, seminar, 'Big Bang for Small Bucks: Smart marketing for small and emerging business'

QUEENSLAND
• 29 August, seminar, 'Marketing Means Business: Sponsorship and marketing'
6 September, Govt SIG, 'Better Marketing for Better Outcomes'
22 September, presentation of the 2006 AMI Queensland Awards for Marketing Excellence (PDF)

SOUTH AUSTRALIA
• 22-25 August, Marketing Week
18 September, CPM seminar

TASMANIA
• 23 August, Toolkit 4, 'Marketing essentials for business: promoting your business' (PDF)
24 August, seminar, 'Insight and overview of social marketing', Launceston
25 August, seminar, 'Insight and overview of social marketing', Hobart
8 September, presentation of the Tasmanian state awards in the 2006 AMI Awards for Marketing Excellence (PDF)

VICTORIA
• 29 August, breakfast, 'Engaging with Youth'
31 August, advanced workshop, 'Finance for Marketers'
13 September, Bright Sparks, 'All you need to know to work in marketing'
14 September, presentation of the Victorian winners in the AMI National Awards for Marketing Excellence

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