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JUNE 2006
IN THIS ISSUE

AMI NATIONAL PRESIDENT
Watch for the smokescreen in the numbers

Understanding qualitative and quantitative data is part of a marketer’s job, but don’t let those impressive statistics be used as a smokescreen to mislead you, warns Roger James.

AMI AWARDS FOR MARKETING EXCELLENCE
Start with a good idea, well executed

Sunny Queen Farms, winner of the 2005 Program of the Year, did not have a big marketing budget but did have a great story to tell. You still have time to enter your great marketing story in this year’s awards.

GOVERNMENT MARKETERS
Book now for premier public sector conference

Early bird registration for this conference, one of the biggest on the AMI's annual events calendar, is open until 30 June. Workshop, one and two-day packages are available. Go to conference website

RESEARCH
How to improve your web searching

Search engines will typically return millions of hits to the few words you type in. Mark Fletcher provides some tips on how to extract more useful and relevant material.

PROFESSIONAL STANDARDS
Ad agencies aim for best practice accreditation

The Advertising Federation of Australia has introduced an accreditation program based on compliance and professional development. Russel Howcroft explains.

AMI NEWS
Alliances website page upgraded

The alliances page on the website has been revamped; a new service for CPMs is being researched; and consider upgrading to CPM to gain access to improved member benefits.

ARTICLE RESPONSE
Mentoring starts at the top

Two responses to last issue’s article on mentoring young marketers show that although some have been lucky, there has been a problem in the field for a long time.

 

Book reviews
— Type & Layout: Are you communicating or just making pretty pictures. By Colin Wheildon
— Complicated Lives: the malaise of modernity. By Michael Willmott and William Nelson

Free member job ads

AMI short courses in 2006 (PDF, 259KB)

AMI professional development workshops in 2006
(PDF, 484KB)

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NATIONAL
20 June, webinar, 'Reaching a wider audience using online events'
2-4 August, Government Marketing Conference, Surfers Paradise

AUSTRALIAN CAPITAL TERRITORY
• 26-27 June, advanced workshop, 'Strategic Marketing Planning for the Public and Government Sector'
• 27 June, luncheon, 'The big picture'

NEW SOUTH WALES
• President's report:
Share the love!
• 19-20 June, advanced workshop, 'Advanced Strategic Marketing Planning'
• 29 June, evening seminar, 'Sales promotion: Creative consumer touchpoints for brand engagement'
• 29-30 June, short course, 'Principles of Marketing'
• 6 July, Connect debate, 'The Tipping Point'

QUEENSLAND
27 June, evening seminar, 'Marketing means business' series
12 July, Government SIG, 'Better marketing for better outcomes' series
2-4 August, Government Marketing Conference, Surfers Paradise

SOUTH AUSTRALIA
• 10 July, evening seminar for CPMs

TASMANIA
• President's report: 'Marketing Toolkit' series now available
• 12 July, Toolkit series 1, 'Knowing your market'

VICTORIA
• 27 June, breakfast, 'The public clothesline of the internet'
• 18 July, luncheon, 'Creating a competitive edge in customer service'

WESTERN AUSTRALIA
• President's report:
Marketing Congress delivers!
• 19 July, CPMs only seminar, 'Bridging the gap between research and strategy'
• 31 July, advanced workshop, 'Finance for Marketers'

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