Marketing Update

AUGUST 2005
IN THIS ISSUE

AMI NATIONAL PRESIDENT
Marketing effectiveness measures for public sector and not-for-profit marketing

Roger James starts the thinking process on the key issues to address in developing metrics suited to the differing objectives of the public and NFP sectors.

NATIONAL CONFERENCE
Early-bird registration closes 19 August!

Keynote speakers at the AMI National Conference in Sydney in October include Dr Franz Sauter (BMW), Joe Talcott (News Ltd), Megan Dalla-Camina (IBM), Peter Lynch (Fairfax), and Bill Price (Driva Solutions).

MARKETING CAREERS
Jobs outlook for marketers remains strong

Professional marketers across an array of industries and disciplines are in hot demand, and salaries are rising. Greg Smith, from Hudson, reports on the results of the company’s latest quarterly survey of employers.

DIGITAL MARKETING
The six immutable laws of digital marketing

Tim Martin proposes six ‘laws’ to explain the variations digital marketers see in their observed events and data, including ‘the slow build’, ‘the spike’, and ‘the gestation period’.

PUBLIC RELATIONS
The importance of strategic communications

Thomas Murrell looks at the role of PR in the marketing mix and asks where you stand on the PR ladder of corporate culture, plus gives some tips on how to go from media-shy to media-savvy.

New product developers – please help with PhD survey

Book reviews
– Guerrilla Marketing for Consultants
– Mastering the Media to Attract Your Ideal Clients

Free member job ads

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NATIONAL
• Marketing Week,
23-26 August, Adelaide

NEW SOUTH WALES
• President's report: New 'Marketing and Finance' workshop offered
• Marketing careers: What is out there? 17 August (students)
• Advanced Strategic Marketing Planning workshop,
22-23 August
• Marketing Insights breakfast, 23 August
• Principles of Marketing short course, 25-26 August
• Hunter educational seminar,
31 August
• Event management short course, 8-9 September
• AMI Awards luncheon,
9 September

QUEENSLAND
• Advanced Strategic Marketing Planning workshop,
29-30 August
• Event management short course, 1-2 September
• Principles of Marketing short course, 22-23 September

SOUTH AUSTRALIA
• Marketing Week,
23-26 August

TASMANIA
• President's report: Strong showing from Tassie
in AMI Awards
• 'Measuring the value-adding role of marketing', 25 August

VICTORIA
• AMI Awards luncheon,
2 September
• 'The evolution of Jetstar', luncheon, 16 September
• Principles of Marketing short course, 29-30 September

WESTERN AUSTRALIA
• AMI Awards presentation,
7 September
• Breakfast seminar,
21 September

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