Help needed for original PhD research
– Western versus Chinese new product development
Peter Sinclair, an AMI fellow and PhD candidate at the University of Technology Sydney, is seeking new product developers to participate in an online survey as part of his study to develop new research axioms for domestic and international marketers. New product developers are invited to participate in a global survey looking at the influence of cultural antecedents in new product development. Mirror surveys will be conducted in the United States, China and Hong Kong.
The findings should strongly benefit new product development portfolio management, helping marketers better situate new product development activities. The findings, which will be made available to participants, will be practical and significant, and will be followed-up by cultural profiling in many countries.
With this new knowledge, it is hoped that product developers will be better placed to make sound, profitable decisions and avoid risk. Finally, Sinclair hopes his new research will be better tethered theoretically to societal histographies and knowledge management processes than the well-known but dated Hofstede cultural dimensions now used by marketers.
Sinclair believes that AMI membership involvement will ensure that the Australian environment is captured in this international project.
The University of Technology Sydney, will maintain a quality assurance overview of the survey, as it requires the approval of the UTS Dissertation Committee. An ethics committee will also vet all content.
Sinclair said: “I am very keen to get responses from about 200 Australian new product developer respondents. Otherwise, years of hard work will be placed in jeopardy. So, please, help me help you.”
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