THESE GRAPHICS ACCOMPANY THE ARTICLE
'THE SIX IMMUTABLE LAWS OF DIGITAL MARKETING', by Tim Martin
Australian Marketing Institute's Marketing Update, August 2005

(call up article in separate window)

Figure 1: Click rates on shopping-related internet search terms on the Google search
engine in the lead-up to Christmas 2004. Source: Campaign Data.

Figure 2: Unique visitors to advertiser web site immediately prior, during and after
in-program advertorial segment on Channel 7 Sunrise program.

Figure 3: Cumulative proportion of total possible versus actual impressions delivered
by an email newsletter.

Figure 4: The growth of broadband connections as reported by the ACCC ‘Snapshot of
Broadband Deployment’ reports, 2002–05.

Figure 5: First visit to sale gestation period in days for online purchase of a consumer
telecommunications service.

Figure 6: Cost per click versus Google ad position with click rate long term average of 4.0%.