Marketing Update

JUNE 2005
IN THIS ISSUE

AMI NATIONAL PRESIDENT
The AMI brand – does it have real value?

What role does brand play in the overall package that attracts stakeholders to the AMI? In a follow-up to last month’s article, Roger James looks at the attributes that could be considered in measuring the value of ‘brand AMI’.

AMI AWARDS
Awards for Marketing Excellence closing soon!

A final reminder that entries for the AMI's awards close at 5pm on Friday 24 June. The winners will be announced at a gala dinner at the national conference in Sydney in October.

INTERNAL MARKETING
Marketing finds a niche in driving cultural change

Internal marketing strategies have helped to save AMP from a near-death experience and Defence Force Recruiting to significantly boost achievement of its targets and brand integrity. Paula Ruzek reports on these case studies presented at May's AMI webinar.

MARKET RESEARCH
The Age of Neuroscience tantalises marketers

Imagine, as a marketer, being able to measure accurately how people are actually feeling about one product versus another. Ian Walkley considers how neuroscience techniques may be able to measure human behaviour.

DIGITAL MARKETING
New digital techniques move Internet beyond banners

New options in the digital arena will make deciding the ‘marketing mix’ even more of a headache. Tim Martin looks at some of the latest innovations that may add value for marketers.

SPONSORSHIPS AND SERVICES MARKETING
Internal stakeholders must be engaged

If the partners in your professional services firm think sponsorship deals are a waste of their time, you can kiss your cost-benefit analysis good-bye. Louise Robinson and Daryll Cahill detail ways to get partners engaged.

Book reviews
Understanding Influence for Leaders at all Levels
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

In brief
Do sales managers provide leadership? – survey
Foster's moves to user-pays hospitality

Australasian Marketing Journal
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NATIONAL
• Sports Marketing and Sponsorship Conference,
6 July, Melbourne
• Government Marketing Conference, 3-4 August,
Gold Coast

NEW SOUTH WALES
• State president: Strategic powerhouse or factory floor?
• Councillor profile:
Chris Mooney AFAMI CPM

QUEENSLAND
• Workshop, 30 June-1 July, 'Event management'
• Seminar, 5 July, 'Avoiding the deadly sins of marketing'
• Government Marketing Conference, 3-4 August,
Gold Coast

SOUTH AUSTRALIA
• Marketing Week 2005, theme 'Convergence'
• Seminar, 27 June, 'Making marketing accountable'

TASMANIA
• State president: Inaugural conference gets thumbs up!
• Students, Aurora gets a Jump Start on new marketing ideas
• Workshop, 22 June, 'Leading change'
• Seminar, 20 July, 'How to conduct a public awareness campaign'

VICTORIA
• Seminar, 23 June, 'Sales vs marketing
• Short course, 23-24 June, 'Event management'
• Breakfast, 29 June, 'Connecting with consumers'
• Sports marketing and sponsorship conference, 6 July

WESTERN AUSTRALIA
• President's report: Western Force makes a big impact
• Breakfast, 21 June, 'What it takes to be great'
• Breakfast, 20 July, 'Intergenerational study'

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