Marketing Update

APRIL 2005
IN THIS ISSUE

	AMI NATIONAL PRESIDENT No taxation without representation! and What makes a professional marketer Roger James canvasses the responsibilities of being a representative of the AMI, and considers the characteristics of a modern professional marketer.
	CAREERS IN MARKETING Today’s in-demand marketer: well rounded and commercially savvy The battlefield between marketers has now become a battlefield for marketers, the participants in AMI’s first webinar of the year, ‘Trends in marketing and implications for the role of marketers’, were told. Paula Ruzek reports.
	AUSTRALASIAN MARKETING JOURNAL Special issue: Empirical Generalisation in Marketing AMI members now have easy access to the latest issue of the Australasian Marketing Journal. MU reproduces the contents and executive summaries, with links to the full papers.
	MARKET RESEARCH Should marketers educate society on values? Marketers are at the forefront of communicating with society. What role do we have in communicating social values, and what responsibilities do we have in not communicating anti-social values? Ian Walkley considers the issues.
	DIGITAL MARKETING How a digital marketing ‘wizard’ doubled sales without using magic Tim Martin looks at how adding a customer decision-making tool into the pre-purchase section of a website can improve conversion rates – and therefore sales.
	SPONSORSHIPS Emirates ties its corporate hospitality to large sponsorships The airline Emirates uses its big sponsorship budget and associated corporate hospitality to emphasise its core values towards its customers – the best in catering, entertainment, and service.
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NATIONAL
• Webinar, 10 May, 'Internal marketing' (CPMs only)

AUST. CAPITAL TERRITORY
• Lunch, 19 April, 'Stretch your media budget'

NEW SOUTH WALES
• State president: Strong response to new breakfast series
• Seminar, 21 April, 'How to get more from your email marketing'
• Short course, 5-6 May, 'Event Management'
• Breakfast, 12 May, 'Rebranding design'

QUEENSLAND
• Workshop, 21-22 April, Advanced Strategic Marketing Planning
• Seminar, 3 May, 'Exporting the entertainment industry'
• Conference, 2-3 June, 'The Marketing Summit: Total Integrated Marketing'

SOUTH AUSTRALIA
• Young marketers seminar,
27 April, 'Media planning'
• Breakfast, 24 May, 'The rebranding of Harris Scarfe'

TASMANIA
• State president: Last chance to register for regional conference
• Conference, 11-13 May, 'Regional marketing'

VICTORIA
• New and student marketers: Introducing Bright Sparks!
• Breakfast, 3 May, 'Global trends in professional marketing'
• Short course, 12-13 May, 'Principles of Marketing'
• Seminar, 18 May, 'Marketing metrics'

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