Adapting to an era of consumer control

Series 5: Reinvention: the future for marketers

Series 5 examines the future for marketers and how increased consumer control is affecting the way marketers plan and implement their marketing campaigns. The drivers behind the move away from traditional marketing are explored and challenges for the future identified.

Series 4: Reinvention: the future for agencies

Series four examines how the agency model is being forced to adapt to a new marketing environment. It explores the drivers behind the trend towards reinvention and the challenges this presents to agencies in the future.

The Reinvention 2007 podcast series has been developed by On Create and produced in conjunction with Stellar Sound.