New series: Social Conscience 2010

The Social Conscience 2010 Podcasts are a series of interviews in which Peter Stephenson, from On Create, talks with thought leaders and innovators at the forefront of the marketing and communication industries in Australia and from around the world.

The podcasts, which are MP3 files, can be played directly from the site via your computer or downloaded to your own computer for transfer to a portable MP3 player. Please note that if you play a file from the site, it will take about one minute to begin using a broadband connection, and longer on a dial-up connection. (Go to information on playing or downloading a podcast)

Series 8: Social Conscience 2010

In this series, we explore social responsibility marketing programs and how consumers are increasingly questioning companies and brands about their commitment to their communities. The podcast series of interviews is an educational initiative supported by the Australian Marketing Institute and the Australian Association of National Advertisers and are created by On Create in conjunction with Stellar Sound.

Coming up in series 8:

• Weetbix Kids TRYathlon, with Rick Wilson, General Manager – Sales and Marketing, Sanitarium Health Food Company, and veteran event competitor Savannah
• Vodafone and the McGrath Foundation, with Tyrone O’Neill, Vodafone Hutchison Australia's Director of Communications and Corporate Affairs, and Kylea Tink, Managing Director of the McGrath Foundation
• Rethink marketing, branding and life, with Jim Stengel, former Global Marketing Officer, Procter & Gamble
• How McDonald's puts back into the community, with Neer Korn, Founder and Director of Heartbeat Research, and Amy Lawrence, Corporate Communications Manager, McDonald's Australia
• How Adobe and The Black Eyed Peas are achieving social change, with
  Ann Lewnes, Vice President Adobe Global Marketing, and Matt Porter, Editor, AdNews.

Previous podcast series

Go to 2009 Creative Renaissance

Series 7: Creative Renaissance 2009

Go to Podcasts: Mobility Revolution 2008

Series 6: Mobility Revolution 2008

Go to Reinvention 2007 Podcast Series

Series 5: Reinvention: the future for marketers

Series 4: Reinvention: the future for agencies

Go to Innovation 6 Podcast Series

Series 3: Maintaining Brand Differentiation

Series 2: IPTV and Addressable Advertising

Series 1: Adapting to a Consumer-Controlled Environment

To play or download a podcast

The podcasts are MP3 files and range in size from 5-10MB. They can be played direct from the site via computer, downloaded and played on your computer, or downloaded and played on a portable MP3 player. Note that if you play from the site, it will take at around one minute for the file to begin playing using a broadband connection (longer with a dial-up connection).

To download:

• Windows users: right-click on the podcast and select 'Save target as'
• Apple users: drag and drop the link to your desktop, or control+click and select 'Download link to disk'. 

The podcast series have been developed by On Create and produced in conjunction with Stellar Sound.