| More than 1200 people attended the 2010 Marketing Week, 'Fans Build Brands', with many sessions selling out and many excellent presentations made by our 30 overseas, interstate and local speakers. In addition, there were more than 400 people on the Marketing Week Facebook page and more than 300 Twitter followers.
The Marketing Week organising committee, headed by Michael Ewer and representatives from our marketing organisation partners, did a great job in planning the week. Great credit is due to our Event Manager, Virginia Webb, for her enthusiasm and commitment in organising the whole week and making it all happen. I would also like to thank Marilyn Penhall and her family members for their assistance with the registrations and the exhibition.
Awards for Marketing Excellence SA winners
As part of Marketing Week, the South Australian winners in the 2010 Awards for Marketing Excellence were announced.
The Australian Marketing Institute Awards for Marketing Excellence are presented to those organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries, budgets and a diversity of marketing programs.
The South Australian winners were announced on Tuesday 24 August at a luncheon at the Grand Chancellor Hotel on Hindley. It was my honour to present the awards as South Australian President and a National Director to the Institute Board.
South Australian organisations entered eight of the 18 categories available in the awards program. The state winners in each category are as follows.
Brand Extension
AJF Partership for its Farmers Union Iced Coffee campaign, 'Brand legend gets FUIC'ed and wins 9.5% growth.
Consumer Insight Award
Square Holes, for its Coopers campaign
Internal Marketing
Scosa, Spastic Centres of South Australia, for its campaign 'We are Scosa'
Education
Scotch College, for its campaign 'One School'
Marketing Communications
AJF Partership for its Farmers Union Iced Coffee campaign, 'Brand legend gets FUIC''ed and wins 9.5% growth'
New Product Launch
AJF Partership for its Farmers Union Iced Coffee campaign, 'Brand legend gets FUIC''ed and wins 9.5% growth'
Sponsorship
Scosa Spastic Centres of South Australia for its campaign, 'Kicking Goals for Scosa'
Social Marketing
Motor Accident Commission for its campaign, 'Anti Drug Driving, Road Safety Campaign'
These state winners will now go on to compete with the winners from the other states and those national companies that entered as national entries and make the grade as finalists in the 2010 AMI Awards for Marketing Excellence. These will be presented at a gala dinner at the Annual Conference at the Sofitel Hotel in Melbourne on Wednesday 13 October.
Emerging Marketers program winners
As part of our AMI Emerging Marketers program, the following award and internship winners were also announced at the luncheon.
Harvey Norman Young Marketer Award winner: Robert McArthur, from TAFESA
Internship winners
- Shiels: Bonita Marieta Dixon, University of Adelaide.
- San Remo: Marie Trbovic, University of Adelaide.
- Channel 9: William Lake, University of Adelaide.
- National Pharmacies: Kate Gregory, TAFE SA.
- Clemenger: Natasha Hayes, University of Adelaide.
- Mitsubishi: Jacqui Davey, TAFESA.
The Institute thanks those companies that support our young emerging maketers
Finally, I would like to thank my fellow state councillors and our Event Manager Virginia Webb for their contributions and support throughout the past year. |
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