Welcome to the March issue of Marketing Update. We are developing a new format, where we bring you more news about what is happening in the Institute as well as retaining feature articles on marketing topics of interest to professional marketers.
Among the Institute news this issue, we report on a new ISO standard for brand valuation and we review a breakfast presentation by world-renowned marketing academic Professor Don E. Schultz given in Sydney and Brisbane.
Also in this issue are marketing articles on the business implications of proposed changes to the Do Not Call Register, by Rob Edwards of ADMA, and the top five mistakes to avoid in direct mail campaigns, by Rebecca Pountney of Australia Post.
Australian Marketing Institute news
Brand valuation: The Institute will be promoting discussion and review of a draft ISO standard on brand valuation. Read more
Review: The Institute's Sydney and Brisbane breakfast seminar presentation of world-renowned marketing academic Professor Don E. Schultz is reviewed by Jacqui Burns. Read review
Marketing at board level: The Institute's Business Advisory Board is liaising with the Australian Institute of Company Directors to develop principles around how marketing should be addressed at board level. Read more
Marketing Summit:Details have been released for the year’s first national conference, The Marketing Summit in Brisbane, and registration is open. Read more
Become a CPM: Many of Australia’s top marketers are Certified Practising Marketers. Read about one of them, Darrell Jacobs from Mitsubishi Motors.
DIRECT MARKETING Valid B2B calls under threat from register extension proposals
Rob Edwards looks at the serious ramifications of proposed changes to the Do Not Call Register that would extend register protection to business telephone numbers (go to)
DIRECT MAIL Five direct mail mistakes — and how to avoid them
Rebecca Pountney has seen plenty of direct mail marketing campaigns – and the same mistakes made over and over again. Here’s her checklist of what to avoid (go to)
SOCIAL MARKETERS New social marketing association being developed
Susan Dann gives details of a new forum being set up for social marketers and a coming conference that will host its first meeting (go to)
BOOK REVIEW Neuromarketing
By Patrick Renvoise and Christophe Morin. Reviewed by Linda Brennan FAMI CPM (go to)
BOOK REVIEW Turn Small Talk into Big Deals
By Don Gabor. Reviewed by Bob Crawshaw AMAMI (go to)
