Welcome to the August-September issue of Marketing Update, which contains the latest news from the Institute plus an article on what marketers might learn from the 2010 federal election.
A PDF version of this issue can be downloaded (722KB)
CHAIRMAN Second-best marketing
Roger James looks back at some of the exasperating areas of marketing and finds that there has been a lot of improvement (go to)
EDUCATION Accreditation offers independent rating of courses
Universities and VET institutions can now gain accreditation from the Australian Marketing Institute for their tertiary-level marketing courses. Anthony Barac-Dunn reports (go to)
CHIEF EXECUTIVE Awards and conferences showcase the best of marketing
It is time to feast on the best marketing campaigns, strategies and thinking with two of the Institute's major conferences plus the culmination of the 2010 Awards for Marketing Excellence coming up in the next two months, reports Mark Crowe (go to)
GOVERNMENT MARKETING Jump on the social media train
The Institute’s 2010 Government Marketing and Communications Conference will examine best practice examples of where social media and innovation, creativity or community engagement have been used to create better results (go to)
ANNUAL CONFERENCE Marketing Strikes Back!
As the warriors of our organisations out doing battle in the marketplace, we need the best weapons we can find. Join us at this year’s one-day annual conference where top marketers will showcase the strategies that have helped them defeat the GFC (go to)
EVENT REVIEW Brand to be ‘key business metric’ in next decade
An exceptional panel of speakers addressed the links between company actions, brand equity, stakeholder behaviour and business value at the 2010 Brand Finance Forum (go to) Pictured: speaker Justin Milne
CPM PROFILE Christopher Roberts AMAMI CPM
Founder and Director, Engaged Marketing Pty Ltd (go to)
PROFILE Emerging Marketer, James Peereboom AMAMI
Communications Manager, Multi-Brand Strategy and Architecture, Corporate Affairs and Sustainability, The Westpac Group (go to)
SPOTLIGHT: MEMBER BENEFIT Member rates for car rental around Australia
Hertz offers special member rates when renting a car in Australia, New Zealand, and in many parts of the world (go to)
STAFF PROFILE Louise Marron AFAMI CPM, Queensland Event Manager
Louise Marron is a skilled marketer who has worked with Porters Liquor, Deloitte Consulting, Procon Leisure and Voodoo Dolls, and co-founded the Mermaid Sister fashion label (go to)
SOCIAL MEDIA What can marketers learn from the election?
The 2010 federal election will be the first in Australia where social media will play an influential role in swaying swinging voters, particularly younger adults – the marketer’s most prized demographic (go to)
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