In my first 2011 Marketing Update I spoke about the importance of growing customer value by solving customer experience problems through Design Thinking. Recently Mark Crowe and I met with the Chair and CEO of the Design Council to explore opportunities between the Design Council and the Institute.
The announcement last month of a Master Professional Indemnity policy for members has received a very positive response. This new benefit will in a very tangible way result in savings to members on the cost of PI equivalent to many times the investment in membership.
"...my company doesn't need social media monitoring..." I often speak with clients who make this crazy statement, and I have thoroughly enjoyed going on the journey with them as they learn more about how monitoring can impact their business.
A Custom Magazines Report in association with Publishers Australia. Today's brands have become today's publishers, but if you are planning on communicating directly with your customers you had better make sure you do it well.
When a heated discussion erupts in the media around "marketing ethics", it almost always focuses onsome advertisement or promotion that has disturbed someone, or some group, in some way.
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