FIRST WEBINAR FOR 2012
Leveraging Customer Data for Business Strategy
Case study: HCF and Panalysis: Using Google Analytics for Intelligence, Growth and Reducing Guesswork
Time: Monday 27 February, 5pm EST | Speakers: Rod Jacka (Panalysis) and Emma Black and Damian Long (HCF)
How do you manage big data, multiple marketing data streams, and the growing power of consumers online? Fortunately we have a feedback mechanism through analytics to help manage these issues and tell us whether we are on track with our marketing objectives. In this webinar, we will explore how the insurance company HCF successfully applied a data-driven approach to its online marketing and found ways to:
- identify and solve barriers to the purchase path on the HCF website
- realise significant insights about how website visitors move from awareness to purchase
- understand the effectiveness of its advertising campaigns in generating brand awareness and sales in key regions
- determine which competing products HCF is being compared to by customers, and much more.
Join us to take a look behind the scenes at how HCF and Panalysis, web marketing optimisation experts, have pushed Google Analytics to its limits and beyond to realise significant value from this amazing tool.
About the presenters
Rod Jacka, Managing Director, Panalysis Pty Ltd
Rod is one of the pioneers of web analytics and marketing optimisation. His authority is built on 16 years of experience in the business, many speaking engagements, published articles and recognition by other international thought leaders. Jacka founded his company, Panalysis, in 2001 when he saw a gap in the market; companies needed comprehensive analysis of online data, not just pure measurement. Jacka became the first Google Analytics Partner in Australia in 2006. He has a Bachelor of Arts (Visual Arts) from the University of Sydney and a Master of Business and Technology from the University of New South Wales. |
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