2012 Key Dates

Key dates in the 2012 national conference program will be announced as they become available.

The Marketing Summit, Brisbane

Show Me the Money: Marketing that outsmarts uncertainty

Thursday 31 May, Victoria Park Function Centre, Herston, Brisbane, Queensland

PDF registration is available now | Online registration is available

“The aim of marketing is to make selling superfluous…[it is] to know and understand the customer so well that the product or service fits him and sells itself.” – Peter Drucker

As marketing professionals, we’re becoming tougher, more targeted and more pragmatic. It’s no surprise, given that proving results and justifying ROI (despite shrinking budgets and wavering consumer confidence) are at an all-time high. 'Show Me the Money' is about delivering bottom-line value in an age of uncertainty.

We all know about the dramatic changes in society and are rapidly adjusting our strategies to suit a very different era. According to the Australian Marketing Institute and Colmar Brunton's second Annual Senior Marketers Monitor, marketing professionals are placing more emphasis on short to medium term priorities such as maximising the efficiency of marketing expenditure and boosting measures to increase sales. While this is understandable, we have to manage the tension between short-term success and long-term sustainability.

The 2012 Marketing Summit will peel back the bumper sticker of ‘customer-oriented marketing’ to explore what it takes to influence business strategy. From targeting to product development to brand positioning to co-creation, we will delve into practical strategies designed to make marketing a core driver of revenue growth and progress, outsmarting uncertainty.

This one-day conference is designed to inspire and challenge you as a marketer and support you in gaining the most from your marketing performance.

Further information about the summit will be posted as it becomes available. Sponsorship or other enquiries can be made to Louise Marron at qld@ami.org.au or (07) 5593 9633.

Marketing Week, Adelaide

Change ... Listen, Learn, Evolve

28-31 August, Festival Centre, Adelaide

Information for potential event sponsors (PDF)

Geared to the needs of brand managers, communicators, agencies, designers, media buyers, and all who are involved with advertising tactics and innovation, Marketing Week 2012 is an event not to be missed. This is one place where you will find the tools, the ideas and the strategies to compete in a fast and ever-changing world. Marketing Week 2012 will give you the means to discover, explore and exploit astounding new and emerging opportunities across a plethora of media and advertising modes.

Marketing Week 2012 is dedicated to helping marketing professionals and decision makers meet a changing communications environment head-on so as to leverage the latest strategies and technology to engage better with clients, customers and target audiences.

Further information about Marketing Week will be posted as it becomes available.  Sponsorship or other enquiries can be made to Virginia Swan, (08) 8242 0505 or sa@ami.org.au

Government Marketing and Communications Conference

12-14 September, Hyatt Regency Sanctuary Cove, Queensland

Enquiries: Louise Marron, (07) 5593 9633 or qld@ami.org.au

Annual Conference

24-25 October, Grand Hyatt Melbourne, Victoria. Includes gala awards dinner for presentation of the national winners in the Australian Marketing Institute Awards for Marketing Excellence.

Enquiries: Louise Marron, (07) 5593 9633 or qld@ami.org.au