| Date |
Event type |
Details |
| 27 February |
Webinar |
'Leveraging Customer Data for Business Strategy in 2012', a case study by HCF and Panalysis using Google Analytics more details |
| 1 March |
Breakfast seminar |
'Two award-winning campaign stories', speakers Jackie McIver and Joel Goodsir more details |
| 6-7 March |
Foundation workshop |
Business and Public Relations Writing |
| 12-13 March |
Foundation workshop |
Principles of Marketing |
| 19-20 March |
Foundation workshop |
Social Media Applications for Business |
| 29-30 March |
Foundation workshop |
Effective Marketing Plans from Strategy to Tactics |
| 1 May |
Foundation workshop |
Principles of Media Release Writing |
| 2 May |
Advanced workshop |
Managing Marketing Communications in a Push and Pull Marketplace |
| 8 May |
Foundation workshop |
Principles of Digital Marketing |
| 10 May |
Advanced workshop |
Scenario Planning |
| 15 May |
Advanced workshop |
Brand Management |
| 21-22 May |
Foundation workshop |
Principles of Marketing |
| 31 May |
National-level conference |
The 2012 Marketing Summit, 'Show Me the Money: Marketing that outsmarts uncertainty'. Venue: Victoria Park Function Centre, Herston, Brisbane more details | PDF registration is available | Online registration is open |
| 31 May to 1 June |
Foundation workshop |
Project Management Skills for Marketing Professionals |
| 7 June |
Advanced workshop |
Brand Positioning |
| 14-15 June |
Foundation workshop |
Effective Marketing Plans from Strategy to Tactics |
| 20 June |
Foundation workshop |
Principles of Digital Marketing |
| 21 June |
Advanced workshop |
Social Media Strategy NEW |
| 22 June |
Foundation workshop |
Principles of Service Design NEW |
| 16-17 July |
Foundation workshop |
Marketing for Professional Services |
| 17-18 July |
Foundation workshop |
Business and Public Relations Writing |
| 30 July |
Foundation workshop |
Segmentation for Competitive Advantage |
| 7 August |
Advanced workshop |
Driving Marketing Strategy |
| 27-28 August |
Foundation workshop |
Principles of Marketing |
| 28-31 August |
National-level conference |
Marketing Week, Festival Centre, Adelaide. Theme: Change ... Listen, Learn, Evolve |
| 31 August |
Foundation workshop |
Principles of Marketing Budgets NEW! |
| 10-11 September |
Foundation workshop |
Social Media Applications for Business |
| 12-14 September |
National-level conference |
Government Marketing and Communications Conference, Hyatt Regency Sanctuary Cove, Queensland. Inquiries: Louise Marron, (07) 5593 9633 or louise.marron@ami.org.au. |
| 17-18 September |
Foundation workshop |
Effective Marketing Plans from Strategy to Tactics |
| 21 September |
Advanced workshop |
Customer management |
| 24 October |
Advanced workshop |
Social Media Strategy NEW |
| 24-25 October |
National-level conference |
Australian Marketing Institute Annual Conference and presentation to the winners in the 2012 Awards for Marketing Excellence, Grand Hyatt Melbourne (gala awards dinner 24th). Inquiries: Louise Marron, (07) 5593 9633 or louise.marron@ami.org.au. |
| 5-6 November |
Foundation workshop |
Principles of Marketing |
| 13 November |
Foundation workshop |
Principles of Online Writing NEW |
| 15 November |
Advanced workshop |
Brand Architecture |
| 22-23 November |
Foundation workshop |
Effective Marketing Plans from Strategy to Tactics |
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