| Date |
Event type |
Details |
| 15 February |
Launch event |
'Building Brands in 2012', guest speaker Mark Ritson, Associate Professor of Marketing at Melbourne Business School and Visiting Professor MIT Sloan School of Management, US more details |
| 27 February |
Webinar |
'Leveraging Customer Data for Business Strategy in 2012', a case study by HCF and Panalysis using Google Analytics more details |
| 13-14 March |
Foundation workshop |
Business and Public Relations Writing |
| 22-23 March |
Foundation workshop |
Principles of Marketing |
| 3 May |
Advanced workshop |
Managing Marketing Communications in a Push and Pull Marketplace |
| 10-11 May |
Foundation workshop |
Effective Marketing Plans from Strategy to Tactics |
| 16-17 May |
Foundation workshop |
Marketing for Professional Services |
| 17 May |
Advanced workshop |
Brand Architecture |
| 18 May |
Foundation workshop |
Segmentation for Competitive Advantage |
| 22-23 May |
Foundation workshop |
Social Media Applications for Business |
| 31 May |
National-level conference |
The 2012 Marketing Summit, 'Show Me the Money: Marketing that outsmarts uncertainty'. Venue: Victoria Park Function Centre, Herston, Brisbane more details | PDF registration is available | Online registration is open |
| 5 June |
Advanced workshop |
Brand Management |
| 13 June |
Foundation workshop |
Principles of Online Writing NEW! |
| 18 July |
Advanced workshop |
Social Media Strategy NEW! |
| 25 July |
Foundation workshop |
Principles of Media Release Writing |
| 27 July |
Foundation workshop |
Principles of Marketing Budgets NEW! |
| 3 August |
Advanced workshop |
Customer Management |
| 6-7 August |
Foundation workshop |
Principles of Marketing |
| 10 August |
Foundation workshop |
Principles of Service Design NEW! |
| 16 August |
Foundation workshop |
Principles of Digital Marketing |
| 23 August |
Advanced workshop |
Driving Marketing Strategy |
| 28-31 August |
National-level conference |
Marketing Week, Festival Centre, Adelaide. Theme: Change ... Listen, Learn, Evolve |
| 30 August |
Advanced workshop |
Scenario Planning |
| 4-5 September |
Foundation workshop |
Business and Public Relations Writing |
| 10-11 September |
Foundation workshop |
Effective Marketing Plans from Strategy to Tactics |
| 12-14 September |
National-level conference |
Government Marketing and Communications Conference, Hyatt Regency Sanctuary Cove, Queensland. Inquiries: Louise Marron, (07) 5593 9633 or louise.marron@ami.org.au. |
| 18 September |
Foundation workshop |
Principles of Digital Marketing |
| 9 October |
Advanced workshop |
Brand Positioning |
| 24-25 October |
National-level conference |
Australian Marketing Institute Annual Conference and presentation to the winners in the 2012 Awards for Marketing Excellence, Grand Hyatt Melbourne (gala awards dinner 24th). Inquiries: Louise Marron, (07) 5593 9633 or louise.marron@ami.org.au. |
| 13-14 November |
Foundation workshop |
Principles of Marketing |
| 15-16 November |
Foundation workshop |
Project Management Skills for Marketing Professionals |
| 20 November |
Advanced workshop |
Social Media Strategy NEW! |
| 21-22 November |
Foundation workshop |
Social Media Applications for Business |
| 29-30 November |
Foundation workshop |
Effective Marketing Plans from Strategy to Tactics |
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