AMI NSW PRESENTS

BREAKFAST SEMINAR

EVENT NAME

Change or Die: Be a Part of the Marketing Revolution

EVENT DATE

Thursday 31 March 2011

Marketing executives, their teams and their vendors must work together to prove ROI, integrate new channels and engage customers in intelligent conversations.

To address these revolutionary changes, international guest speaker Lisa Arthur, Chief Marketing Officer with Aprimo (US), has worked with her customers and other marketers around the world to define 'The Imperatives of the Marketing Revolution'.

These imperatives outline changes that need to occur to drive marketing forward. The 10 imperatives: 

1. Marketing Must be Accountable
2. The CMO Must be the Change Agent
3. Let go, Consumers Control Your Brand
4. Engage Customers in Conversations
5. Free Your Content
6. Innovate to Integrate Online and Offline
7. Be Mobile. Be Everywhere. Be Relevant
8. Tear Down the Silos
9. Automate the Science of Marketing
10. Be Maniacal, Prove ROI

Come to this Institute breakfast seminar to hear Lisa Arthur explain and expound how you can drive marketing forward in your organisation using these imperatives.

About the speaker: Lisa Arthur, Chief Marketing Officer, Aprimo

Lisa spent nearly seven years at Oracle, where as Vice-President of Marketing she managed the market entry and growth for Oracle CRM as well as driving market and demand initiatives for all of Oracle’s services including its E-Business Suite On-Demand.

Most recently, as the founder for Cinterim, Lisa applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies.

Lisa is a seasoned keynote speaker addressing diverse topics at Web 2.0, Office 2.0, American Marketing Association (AMA) Strategy Conference, Stanford University and MIT Sloan CMO Summit. She has also appeared on Asia’s Wall Street Journal broadcast and published papers with the AMA.

Lisa is a member of Ball State’s Emerging Media Board of Advisers, a former advisory board member of the CMO Council and holds a Bachelor of Arts from Ohio State University.

Event details

Venue: 
Hilton Sydney, Level 4, Room 2-3, 488 George Street, Sydney

Timing:
7.15 AM Registration
7.30 AM Breakfast
8.00 AM Presentation
9.00 AM Event concludes

Registration (inc GST):
AMI Members: $77
CPM Members: $66
Student Members: $55
Non-Members: $99

RSVP date:  Tuesday 29 March 2011

Inquiries: events@ami.org.au

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