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EVENT ANNOUNCEMENT: QLD

Event: Half-day Master Class
Sponsorship: Waste of Money or the Ultimate Tool in the Marketing Mix?
18 August 2010, Queensland Art Gallery, Southbank, Brisbane

Go to event main details and registration page

Panellist profiles

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Jane Neame, Executive Manager Brand and Marketing Communications, RACQ

Jane Neame leads a team of talented marketing professionals, contributes to numerous strategic projects and heads the development and implementation of the organisation-wide marketing plan and brand strategy. 

As a marketer, Jane strikes a balance of pragmatism and creativity. She has a demonstrated ability to work a methodical strategic path, taking into account potential outcomes in a structured decision-making approach, and complements this with compelling creativity to engage and influence the targeted market. Jane played the role of Project Manager and Subject Matter Specialist as she implemented a key strategic project to revitalise the RACQ brand.

Jane has held previous marketing and brand strategy roles over her career spanning 12 years, having worked on both the agency and client side in Australia and the UK. Most notably, Jane managed the advertising for the North Queensland Cowboys and worked for major brands such as Flight Centre and BHP Billiton.

Jane received a Bachelor of Business (Marketing) from the University of Southern Queensland and was awarded Best Marketing Graduate of her year. Jane has since completed Executive Education in Strategic Marketing and Communications with the University of Queensland and is completing an Executive Masters of Business Administration at Queensland University of Technology.

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Terry Reader, General Manager Commercial Operations, Brisbane Broncos

Terry Reader is responsible for overseeing the Brisbane Broncos’ commercial operations, which include sponsorship, marketing, sales, membership and ticketing, game day operations and community services. 

He has more than 10 years of experience in the sports and entertainment industries. He has gained knowledge across all aspects of the marketing spectrum, including product development and management, marketing strategy and development, brand management, research, marketing communications, public relations and, in particular, all facets of sponsorship.

Terry has worked with the Broncos organisation on two separate occasions for a combined total of seven seasons.  He has also worked with the Australian Football League’s Brisbane Lions as Commercial Operations Manager for almost two seasons. He has a unique insight into the business of sport.

Prior to starting with the Broncos in 2003, Terry worked for Consolidated Communications, a premier PR and sponsorship consultancy firm in London on the Anheuser Busch account.  Anheuser Busch gave Terry the exposure and opportunity to work across its Budweiser and Michelob beer brands on some of the world’s biggest sporting properties, which included the 2002 FIFA World Cup, golf’s Ryder Cup, Manchester United FC, Chelsea FC and Manchester City FC.

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Lynne Anderson, Managing Director, Repucom

Lynne was one of the pioneers of the sponsorship evaluation and research industry in Australia, establishing her own company, Lynne Anderson Sports Consulting (LASC), in 1997. In 2001, LASC merged with Sports Eye to become S-COMM Australia. In January 2008, S-COMM Australia was acquired by Repucom to become Australia’s leading sponsorship evaluation company. In addition, this Australian-owned company now has offices in eight countries and is rolling out its sponsorship information, research, and insights products across the globe.

Lynne has lectured at University of Western Sydney in its undergraduate program for commerce and marketing. In addition, she has lectured in Victorian University of Technology’s postgraduate sports marketing program. Lynne has sat on several boards, including Parramatta Stadium Trust, as the Deputy Chairperson, as well as the 2002 Melbourne World Masters Games. Lynne is an Editorial Board Member of the Journal of Sponsorship.

Lynne is recognised as one of the leading analysts of sponsorship in Australia, consulting to senior managers on their sponsorship strategy development. Client accounts on which Lynne has worked include Nestlé, Nestlé Peters Ice Cream, Motorola, HSBC, Vodafone, National Rugby League, Australian Rugby Union, Australian Football League and Football Federation Australia.

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Stephen Forth, Managing Partner, BANJO

Stephen Forth has more than 20 years of experience in the field of advertising. He has worked with some of the biggest brands, products and services in Australia, North America and the Asian markets, including Tourism Queensland, Flight Centre, Ergon, Energex, Mitsubishi Dealer Group and Telstra.

Stephen’s passion for nurturing stakeholder relationships and his thirst for consumer knowledge, brands and identifying trends and insights across various markets has resulted in high levels of success for those clients he has worked with.

Stephen’s career spans from working in small independent agencies in Australia to multinational companies such as George Patterson Bates (now Patts Y&R Brands) the Clemenger BBDO Group, and now the John Singleton-owned BANJO Advertising.  Stephen holds a Bachelor of Business majoring in Marketing.

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Celestine Doyle, Executive Manager, Marketing and Business Development, Queensland Art Gallery

Celestine Doyle leads the audience-focused marketing, communication, sponsorship and cultural tourism programs for the two-site Queensland Art Gallery and Gallery of Modern Art. Sponsors and partners have been integral to recent successful major marketing campaigns including ‘The 6th Asia Pacific Triennial of Contemporary Art’ (2009-10), ‘American Impressionism and Realism: A Landmark Exhibition from the Met’ (2009), ‘Picasso & his collection’ (2008), ‘Andy Warhol’ (2007), and to the upcoming 'Valentino, Retrospective: Past/Present/Future' exhibition.

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Andrew Condon, Managing Director, M&C Saatchi Sport & Entertainment

Andrew has more than 12 years of sport and entertainment strategy and activation experience. He has worked in agency roles with gemba Group and M&C Saatchi Sport & Entertainment and client-side roles with Canterbury International and Lion Nathan. Andrew has developed sponsorship strategies, negotiated contracts and activated leverage plans for many high-profile brands including Canterbury International, Tooheys New, Tooheys Extra Dry, Hahn Super Dry, James Boags, XXXX, Coca-Cola, Powerade, Telstra, Qantas, IAG and Nokia.

Andrew also has experience in creating brand-owned content, having played an integral role in the development of XXXX GOLD Beach Cricket and Tooheys Extra Dry music program while working at Lion Nathan Australia. At sports consulting agency gemba he worked on strategic consulting projects for many of Australia’s rights holders including the National Rugby League and Australian Sport Commission.

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Tyron Brant, Managing Director, KooGa

Tyron Brant moved to Australia from South Africa with his family in 1997. Ingrained with an entrepreneurial ethos and driven by ambition, Brant founded KooGa. Since its humble beginnings just over a decade ago KooGa has evolved from a no-name Gold Coast garage operation to one of the biggest players in the sporting apparel market across all three codes of rugby.

KooGa, 100% Australian owned and operated, now employs more than 60 permanent staff and 90 subcontractors. Boasting the largest poly-cotton set up in the southern hemisphere, KooGa has become internationally renowned for its innovative design and cutting-edge fabric technologies. The brand's positioning line, 'Everything Matters', reflects Brant’s business approach as Managing Director and KooGa’s passion for perfection in every detail. KooGa is the quintessential Australian success story.

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