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| EVENT ANNOUNCEMENT: ACT |
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AMI ACT AND AUSTRALIAN MARKETING & SOCIAL RESEARCH SOCIETY PRESENT
HALF-DAY WORKSHOP
EVENT NAME
Social Media Killed the Marketing Stars
EVENT DATE
Friday 18 March 2011
Is social media killing off the marketing stars? Are our traditional marketing icons, our 4 Ps, our Marketing 101 paradigms and processes, dead and buried? Is there still a need for market research, public relations, communications and traditional media channels, or have they just become VHS?
Join us in at the National Press Club for what will be a truly memorable half-day workshop. Hear what leading international social media authority Ray Poynter, from the Future Place in England, has to say about the state of play and what the new rules are likely to be. |
Ray Poynter is the Managing Director of The Future Place, a thought leadership consultancy based in the UK. For the past 30 years he has been at the interface between insight, technology, and innovation. |
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Ray writes a widely respected blog where he explores many marketing and societal issues. He is a frequent speaker and workshop leader at industry events around the world and he has won a number of awards for his contributions.
Ray Poynter's presentation will be followed by two case studies presented by:
- Prashant Hari, Colmar Brunton (global social media trends case study).
- Denise Ulbrick, Tourism Victoria (Tourism Victoria case study).
The session will end with a panel discussion, 'Dialogues from behind the mirror', facilitated by leading social researcher Joan Young, CEO of Colmar Brunton Research Australia. The panel session will be taking our own senior marketers out from behind the mirror.
For more information about the presenters, click here
Event details
Venue:
Nationa Press Club, 16 National Circuit, Barton
Timing:
8.30-9.00 AM Registration and networking
9.00-10.00 AM Ray Poytner presentation
10.00-10.30 AM Morning tea
10.30-Noon Presentations and panel
Registration (inc GST):
AMI and AMSRS Members: $99
Non-members: $130
Inquiries: events@ami.org.au
Back to ACT event calendar
This event qualifies for three hours of professional development under the Institute's Certified Practising Marketer program. |
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Registration details:
MAIL: Australian Marketing Institute
PO Box 5295, Sydney, NSW 2001
FAX: 1300 131 468
TEL: 1300 737 445
EMAIL: events@ami.org.au
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