AMI WA PRESENTS
AFTERNOON WORKSHOP
EVENT NAME
The 'Fish Philosophy' of Branding
in 5 Simple Steps
EVENT DATE
Friday 9 March 2012
Presenter: Cath Sutherland, Conscious Business
It's all about energy. Creating a powerful brand is all about activating and managing the collective energy of everyone who works with your business.
Learn the secret to successful global brands. Discover how you can define the unique 'brand energy' of your business and then how you can engage and harness the energy of everyone who works for your business to effectively activate, live, manage and express this energy to build the right relationships for business success and a powerful brand.
With 5 simple steps – this is the 'Fish Philosophy' of branding.
This workshop is as relevant for the small business owner as it is for the corporate professional. It will feature inspiring case studies of Australian businesses that have successfully applied the innovative brand creation principles. These include Boost Juice Bars, Enjo, Kailis Jewellery, Morrison and Faraway Bay – The Bush Camp.
Workshop outline
The workshop is interactive and will be limited to 25 participants.
Learn the five key brand energy elements that, when defined, combine to make your business and brand truly unique. When activated throughout your business and market, these elements build an engaging and powerful brand. In this whole-business approach you will learn:
- How to ensure every aspect of your business and product positively contributes to your brand.
- How doing good is good for business.
- How you can build life partnerships.
- How to build emotional value and brand value.
- The secret to defining your brand essence.
About the presenter |
