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EVENT ANNOUNCEMENT: NSW

AMI NSW PRESENTS

AFTERNOON SEMINAR, NEWCASTLE

EVENT NAME

Marketing Automation 

The Rise of the Revenue Marketer

EVENT DATE

Wednesday 18 May 2011

Generating revenue is the lifeblood of any business. Too often, sales is viewed as the revenue creator and marketing is considered to be a cost centre that is not fundamental to the revenue creation process. This traditional model has resulted in inefficiencies at every step of the revenue cycle and prevents companies from achieving maximum performance.

However, several key trends – including the rise of online marketing such as Google, emerging social media networks, and a new focus on measurement and accountability in marketing – are creating the opportunity for organisations to rethink how they create revenue.

Join us as one of Australia's leading experts on marketing automation, Will Scully-Power, shows us how this emerging model transforms the way marketing works.

About the speaker

Will is the Managing Director of Datarati, the Asia-Pacific's fastest growing data-driven marketing automation, analytics and optimisation company. Datarati provides actionable insights to improve campaign performance and ROI.

Before joining Datarati, Will was the Data Director at global advertising agency M&C Saatchi/Mark. Clients included ANZ, Optus, Qantas, Woolworths, Westfield, IAG and Freedom Furniture.

In 2008, Will spent two years as the General Manager of the agency On-Demand. At On-Demand, he successfully led the implementation of more than 150 customer relationship management (CRM) and Marketing Automation Database (MAD) projects. Clients included Telstra, Vodafone, AAPT, Commonwealth Bank and NRMA.

Event details

Venue:
Harbourview Function Centre, 150 Wharf Road, Newcastle

Timing:
3.00-5.00 PM

Registration (inc GST):
AMI Members: Free
CPM Members: Free
Student Members: Free
Non-Members: $30
Full-time Students: $10 

RSVP date:  Tuesday 17 May 2011

Inquiries: events@ami.org.au

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