AMI WA PRESENTS

WORKSHOP

EVENT NAME

Building an online community
around your brand 

EVENT DATE

Thursday 11 March 2010

It has never been more crucial to connect with your customers online. The way that the growing list of social media applications such as YouTube, Twitter, and Facebook have been embraced is testament to this fact. Yet companies still persist in parading websites that are poorly engineered, do not effectively engage their customers, and do not build brand equity.

The issue lies in not clearly defining the needs of the web solution and not ensuring congruence with brand positioning.

You are invited to attend a workshop addressing the elements required to build powerful online media that resonates with your brand and hits the mark with your target market.

The workshop will present the processes required to identify, build and implement the most effective online solution, whatever the business, and provide you with the tools to replicate the process in your own commercial environment.

Workshop outline

This three-hour workshop will include:

• Understanding brand message and how to clearly define it.
• The importance of brand consistency and how to ensure this is carried through to your online media.
• Defining and benchmarking the ‘customer experience’.
• Delivering that experience via your website.
• How to brief web designers/developers.
• Testing the response and refining (you will never get it right first time!)
• Integration of social media applications
• How to get valid feedback.
• Building an online community (forums, moderation, advocates).
• Measuring campaign effectiveness.

Speakers and sponsors

Elixir Marketing Group

Established in 2003, Elixir Marketing has become one of WA’s leading boutique brand and marketing consultancies. Elixir works with start-up enterprises where the business requires identity formation and direction and with established brands that need to transform the culture of their organisation and/or product and service offerings.

A multifaceted design and marketing agency, Elixir provides continuity and cohesion across all marketing and advertising media. This ensures relevancy and enables a partnering relationship to develop, which has far more impact on profitability in the medium to long term.

Elixir has been the brand partner for the annual AMI WA Marketing and Business Networking Conference since its inception. Elixir Marketing is highly supportive of the role that the AMI plays and is committed to professional development within the industry.

The workshop facilitators will be Martin Purcell and Nathan Reid. 

In the past two decades, Martin Purcell has gained a vast amount of experience in training, marketing and project management. This has included the facilitation of staff and customer training programs, marketing management for automotive dealerships and the managing of multiple projects in the multimedia sector.

In the late 1990s he oversaw the business development of a newly established website and network operations coordinating one of Australia’s most successful website solutions teams. In this capacity, he pioneered the introduction of ground-breaking, browser-based applications to the marketplace, which have been instrumental in major market growth for small and medium business enterprise.

In 2003 he founded the Elixir Marketing Group, a multi-faceted marketing agency providing consultancy, design and production services locally and abroad.