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EVENT ANNOUNCEMENT: SA

AMI SA PRESENTS

EVENING SEMINAR

EVENT NAME

Web Analytics

EVENT DATE

Wednesday 29 June 2011

This presentation by Frank Grasso, CEO and Founder of e-channel Search, will demonstrate how to produce an optimal search marketing campaign by using web analytics, explaining the tools to use for effective SEO or PPC campaigns.

Frank will also explain how to get more from your paid search marketing campaign by focusing on 'quality score', explaining why it is important, how it is achieved and how to design a search campaign with a high quality score.

About the speaker

Frank Grasso has worked in search engine marketing (SEM) since the early days of AltaVista and Lycos. Frank started his search career in Melbourne in 1999, consulting to early adopters of SEM. 

Starting out as a SEO specialist, Frank developed a reputation in the APAC e-commerce industry working on travel and retail websites. In 2002, Frank shifted his focus to PPC and formed e-channel Search.

Not satisfied at the time with existing bid management technology, Frank set up a technology team and developed the multi-award-winning DynamicCreative™ software.

Frank’s continuing commitment to R&D led to the development of proprietary software that solves the major problem for large, database-driven and dynamic websites. He now heads e-channel Search, which is one of Australia’s leading PPC agencies servicing some of Australia’s biggest travel, retail and classifieds websites.

Frank is also the co-founder of Waterfind, an online water trading platform, and co-author of 'The 7 Elements of Search – A search engine marketing methodology'.

Event details

Venue: 
The Armoury, The South Australian Museum, North Terrace, Adelaide
(Please note that the Armoury is situated behind the museum, so enter from the lane way next to the Art Gallery and the Museum or the lane between the Library and Museum – see this PDF map.)

Timing: 
5.15 PM for 5.30 PM start to 7.00 PM
(includes refreshments and networking)

Registration (inc GST):
AMI Members: $40
CPM Members $35
Non-members: $50
Full-time Students $30

Inquiries: events@ami.org.au

Back to SA event calendar

This event qualifies for one hour of professional development under the Institute's Certified Practising Marketer program.



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PO Box 5295, Sydney, NSW 2001

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EMAIL: events@ami.org.au

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