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| EVENT ANNOUNCEMENT: NSW |
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AMI NSW PRESENTS
BREAKFAST SEMINAR
EVENT NAME
Two award-winning campaign stories
EVENT DATE
Thursday 1 March 2012
There were many outstanding marketing campaigns honoured in the Australian Marketing Institute's 2011 Awards for Marketing Excellence. Two NSW winners in national categories were:
- The Cancer Council NSW, for 'Fighting skin cancer with a musical sound' (Social Marketing category winner).
- Inspirations Paint & Colour, for 'The Colour Clique Loyalty Program' (Loyalty Programs category winner).
The Cancer Council campaign aimed to change teenagers' behaviour when out in the sun. This social marketing-based campaign resulted in a 38% increase in positive teenage sun protection behaviour and has grown into a national skin cancer prevention initiative.
Inspirations Paint, a retail paint franchise, did the hard yards to build a successful new customer loyalty program that increased sales and memberships year-on-year over three years.
Join us at the first breakfast seminar of the year to hear meaningful insights from marketers Jackie McIver (Cancer Council) and Joel Goodsir (Inspirations Paint) into how these campaigns were built, what they achieved, and how their success was measured.
About the speakers
Jackie McIver |
Jackie McIver, B. Bus. (Marketing and Advertising) is the Team Leader of the Adolescent Skin Cancer Prevention Campaigns at Cancer Council NSW. Her focus is the development, implementation, and evaluation of creative social marketing campaigns to address barriers to skin cancer prevention in young people. Jackie previously worked in the advertising industry and has experience developing targeted communication strategies for travel, fast-moving consumer goods brands, and not-for-profit organisations.
Joel Goodsir AMAMI CPM
Joel Goodsir, B. Bus., MA (Marketing), is the National Marketing Manager for Inspirations Paint. He has experience in several industries including retail, architectural and decorative coatings, hospitality, health and fitness, gaming and conferencing. He is a keen speaker on marketing topics and lectures in postgraduate marketing at the University of Newcastle. Hed has served on the AMI NSW Council and the AMI Hunter Committee for several years. |
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Event details
Venue:
The Hilton Hotel, 488 George Street, Sydney, level 2, rooms 5 and 6.
Timing:
7.15 AM Registration
7.30 AM Breakfast
8.00 AM Presentation
9.00 AM Event concludes
Registration (inc GST):
AMI Members: $77
CPM Members: $66
Student Members: $55
Non-Members: $99
Inquiries: events@ami.org.au
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AMI PDF EVENT REGISTRATION FORM
Registration details, or if you are experiencing difficulties booking online please contact:
MAIL: Australian Marketing Institute
PO Box 5295, Sydney, NSW 2001
FAX: 1300 131 468
TEL: 1300 737 445
EMAIL: events@ami.org.au
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