AMI QLD PRESENTS

BREAKFAST SEMINAR

EVENT NAME

Marketing and Communications Transformations

EVENT DATE

Wednesday 3 March 2010

As the world emerges from the latest economic crisis, marketing faces the imperative of reinvention. Past habits and staid thinking must be overtaken by a more sophisticated understanding of consumer behaviour and communications networks.

At this breakfast seminar we are joined by Don E. Schultz, world-renowned marketing academic and President of Agora, Inc., a global marketing, communication and branding consulting firm.

He will present six major transformations marketers must make to succeed in today’s environment, arguing among them for a shift from:

• Supply chains to demand chains.
• Marketer monologues to consumer conversations.
• Marketing communication distribution to consumer consumption.
• Accounting for marketing expenditures to predicting future results.

Don will share insights from his recent travels to countries such as China, the UK, Japan, Turkey and the US. He will particularly focus on the implications these transformations have for Australian marketers, both at home and abroad.

About the speaker

Don E. Schultz is the President of Agora, Inc., Professor (Emeritus-in-Service) of Integrated Marketing Communications at Northwestern University (Evanston, IL) and holds a BBA from University of Oklahoma and MA and Ph D from Michigan State University.

He has consulted, lectured, and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management throughout the world. Don is the author/co-author of 24 books and more than 150 trade, academic and professional articles and he is a featured columnist in 'Marketing News' and 'Marketing Management'. He was founding editor of the 'Journal of Direct Marketing', and is associate editor of the 'Journal of Marketing Communications' and co-editor of the 'International Journal of Integrated Marketing Communication'.

Don’s academic career was preceded by almost a decade with Tracy-Locke Advertising and Public Relations as management supervisor for several national consumer product, service, and industrial accounts. Today Don holds appointments as an adjunct/visiting professor at QUT; Cranfield School of Management and Hull University’s School of Business in the UK; Tsinghua University and Peking University in China; and the Swedish School of Economics in Finland.

Event details

Venue: 
Level 12, Rooftop, Rydges Southbank, Brisbane 

Timing:
7.10 AM Registration and Breakfast
8.00 AM Presentation and Questions
9.00 AM Event concludes

Registration (inc GST):
AMI Members: $77
CPM Members: $66
Non-Members: $99

RSVP date:  Monday 1 March 2010

Inquiries: events@ami.org.au

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