He consults extensively for some of the largest brands in the world and has served as an adviser and in-house professor for LVMH (Louis Vuitton Moet Hennessy), the world's largest luxury group, working with senior executives from brands such as Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.
Mark has a PhD in Marketing from Lancaster University in the UK and has been a faculty member at some of the world's leading business schools. He has taught MBA courses in brand management and marketing management at London Business School, MIT Sloan, the University of Minnesota and Melbourne Business School, University of Melbourne, where he is an Associate Professor of Marketing. He is one of the world's leading marketing instructors and has won the teaching prize at LBS (2004), MIT (2009) and MBS (2008 and 2009).
Join the Australian Marketing Institute for an open and engaging presentation where Mark will be discussing branding, communication, promotion, big brands, big budgets and how any small business can apply this knowledge to build, grow and succeed.
What you can expect
- Branding – do you know what your brand is?
- How important is your brand in the current economy?
- Why great brands are defined in no more than 3 words
- Building your business out of Tasmania.
Event details
Venue:
Hobart Function Centre, 4 Franklin Wharf, Hobart
Timing:
7.15-8.45am
Registration (inc GST):
CPM Members $40
AMI Members $45
Student Members $25
Non-members $55
RSVP date: Wednesday 29 February 2012 or until sold out
Inquiries: events@ami.org.au |
