AMI WA, PRIA and AMSRS PRESENT
FUTURECOMMS WORKSHOPS
EVENT NAME
Web 2.0+, Web Research, Internal
to External PR, On-line
Communities and the Future
EVENT DATE
Thursday 13 May 2010
Join the Australian Marketing Institute (AMI) in association with the Public Relations Institute of Australia (PRIA) and Australian Market and Social Research Society (AMSRS) for a day of workshops dedicated to communications and the Net – its use and abuse.
With a focus on real tools and tactics to take back to the office, the interactive workshops will cover:
- Online search strategies for business optimisation
- Maximising return on social media
- Building online communities
- Two specialist workshops will look at specific market research and PR issues.
A keynote lunch featuring renowned futurist Charlie Nelson will follow the morning sessions along with a panel discussion and Q&A session.
After lunch, we will be repeating the popular and more in-depth AMI three-hour workshop on building online communities around your brand run by Elixir Marketing.
All workshops have limited places to get the maximum benefit from your participation, so book now to secure your place. Note: Sessions 1 and 2 and sessions 3 and 4 will run concurrently. |
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Session 1: From the Inside Out
Presenter: Tony Monaghan
(more details) |
Former Perth and London TV journalist and state political adviser Tony Monaghan is now Corporate Communications Manager at The Brand Agency. He draws on his internal communications consulting work with clients St John Ambulance and Rio Tinto and recent social media incidents to look at the importance of protecting your brand from the inside out.
Tony says change needs to be initiated from within — while marketing plans see businesses run "better, faster, stronger", companies must bring employees with them to avoid disgruntled staff or customers venting frustration in the media or online.
Session 2: What Google Doesn’t
Want You to Know
Presenter: Chris Bjorklund
(more details)
Ever wondered what “the big guys” do to be successful online? Google can either make or break your online campaign. Join Chris Bjorklund on an insightful journey of ‘The top 10 things that Google really doesn’t want you to know’. He will share with you his experiences and reveal how to successfully integrate digital search marketing strategies into any online campaign.
He will answer the toughest questions and show the true value of an online marketing campaign through the use of real-life case scenarios. Prepare yourself for a fun and exciting ride into the next generation of digital search marketing.
Session 3: Google: Trash or Treasure?
Presenters: Julia Zivanovic and Glenn Jamieson (more details)
Be part of a refreshingly honest look at the myths and realities that Web 2.0 tools and channels offer for research. Julia will go through some simple tools to help obtain quality secondary research in the age of information overload from simply ‘googling’ or believing everything from a source ending in ‘....pedia’.
Julia will also outline the opportunities and constraints of potential Web 4.0 social media from a research perspective and highlight some Web 2.0 tools that can help research productivity for attendees to explore further post workshop.
Glenn will look at the issues connected with online research communities and setting up in-house research panels.
A must-not-miss workshop for those involved in market research and marketing mangers looking to understand the scope of Web 2.0 and beyond for research. |
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Session 4: Foursquare for Business and Location-Based Marketing
Presenter: Kristen Vang
(more details)
As a self-confessed cultural junkie with an Internet addiction, Kristen Vang is a social media strategist and consultant who helps brands build their online presence using video, podcasts, blogs, widgets, applications, social networks and more.
Kristen is the Principal Strategist at Thinq Digital in Perth. Specialising in campaign ideation, content development, online PR and community building, she has multinational experience developing and implementing digital strategy for consumer brands.
Previously, she was the Creative Director at Attention, a social media marketing and PR agency in New York, where she devised campaigns for clients such as M•A•C Cosmetics, Aveda, Bluefly.com, Hudson Jeans and Mashable.
NOTE: Due to unforeseen circumstances, the previously announced speaker, Marc Loveridge of Thinq Digital, will be unable to conduct this workshop. He has been replaced by a colleague who will present on a different topic.
Lunch: Update 2010! – What’s ahead?
Speaker: Charlie Nelson, foreseechange
(more details)
Renowned futurist Charlie Nelson will review how consumers, businesses and the media responded to the global financial crisis and discuss what we can learn from these reactions. He will also analyse important consumer trends that are a guide to future consumer needs. |
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| REGISTER NOW FOR THIS EVENT
ONLINE registration is available for this event.
INDIVIDUAL registrations can be made online.
GROUP BOOKINGS should be made using the PDF below.
Member registration
(membership number and password required)
(If you require more information about member log-in, go to the How to log-in to this site page)
Non-member registration:
Non-members registering for their first event via online registration need to fill in a profile, which creates a log-in number and password to be sent to you via email from the AMI, before being able to register.
Read these instructions first.
Then, click here to go to the profile page.
If you already have a log-in number and password, click here.
PDF registration
Registration is available via PDF download:
AMI PDF EVENT REGISTRATION FORM
MAIL with payment to:
AMI, PO Box 5295, Sydney, NSW 2001
FAX 1300 131 468
TEL 1300 737 445
EMAIL all details to events@ami.org.au
Cancellation Policy: If you are unable to attend, a substitute delegate is always welcome at no extra charge. Alternatively, a refund (less a service charge) will be made for cancellations in writing (letter or fax) up to two weeks prior to the event. Please note that the AMI has the right to cancel the event with a full refund.
Privacy: The Australian Marketing Institute and its event organisers collect information about you when you complete and submit the registration form in order to improve future services to you. By completing the registration form you consent to using information supplied for this purpose. If you prefer the AMI to not access your information, please contact us.
Read our Privacy Policy |
After lunch workshop: Building an Online Community Around Your Brand
Presenters: Elixir Marketing with Smarter Websites (more details)
Get the tools to effectively use your website and social media intermediaries including Google, Facebook and Twitter to build a profitable online community of advocates around your brand.
This workshop is a back due to popular demand and includes new elements in response to participant feedback. The waiting list from March is almost full, so please register immediately if you are interested.
For more information on the facilitators, please go to the presenter profiles page.
Details
Venue:
Perth Convention and Exhibition Centre, Level 2, Rooms 7 and 8, 21 Mounts Bay Road, Perth
Timing:
8.30 AM Breakfast and registration
9.00 AM to 10.30 AM First workshops
10.30 AM Morning tea
10.45 AM to 12.15 PM Second workshops
12.15 PM to 12.45 PM Lunch and networking
12.45 PM to 2.00 PM Lunch speaker and panel discussion
2.00 PM to 5.00 PM Elixir workshop
Registration (inc GST):
A variety of registration options are available for one, two or more activities on this day. Please see the PDF registration form for the options or click here for a web page showing the options.
Inquiries: events@ami.org.au
Full attendance at this one-day event qualifies for eight hours of professional development under the AMI's Certified Practising Marketer program. The morning workshops are 1.5 hours per workshop and the Elixir workshop is three hours.
Back to WA event calendar |
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