Session 1: From the Inside Out

Presenter: Tony Monaghan

Former Perth and London TV journalist and state political adviser Tony Monaghan is now Corporate Communications Manager at The Brand Agency. He draws on his internal communications consulting work with clients St John Ambulance and Rio Tinto and recent social media incidents to look at the importance of protecting your brand from the inside out.

Tony says change needs to be initiated from within — while marketing plans see businesses run "better, faster, stronger", companies must bring employees with them to avoid disgruntled staff or customers venting frustration in the media or online.

Session 2: What Google Doesn't Want You to Know

Presenter: Chris Bjorklund

Chris Bjorklund is a leading digital marketing strategist and a featured speaker at marketing events worldwide. He has 12 years of global web marketing experience for international firms including Ericsson, Bravenet, ACDSee.com and NowPublic.com. His work has generated millions of dollars in online sales in addition to winning an award from ACDSee.com for generating more than $1 million in email sales.

He has founded and sold several profitable Internet start-ups including a Web 2.0 marketing agency, Bytephoto.com, and FitMusic.com, which is the top podcast show in iTunes Health channel with more than 500,000 downloads per month.
 
In early 2009 he moved to Perth with his fiancée. He works for Linc Integrated as the Director of Digital Strategy.

Session 3: Google: Trash or Treasure?

Presenters: Julia Zivanovic and Glenn Jamieson

Julia is a business consultant, presenter, mentor, researcher and author of two business books, including ‘The Research Practitioner's Guide to Research Consulting’. Julia's workshops are enjoyable, entertaining, hands on, informative, and interactive. She prides herself on providing lots of practical, useful information and tools to learn about, work through and then take away and use post workshop.

Julia has more than 20 years of experience in business, professional services, mining, tourism, SME, financial services, government and not-for-profit sectors in the UK, USA and Australia. She is an Australian Marketing Institute Fellow and Certified Practising Marketer and an accredited Qualified Market Researcher. Her advanced MBA is from the University of Western Australia.

Julia has written articles for research, marketing, advertising and business magazines.  She is a sought-after workshop facilitator and conference speaker.  She has also worked as an adjunct lecturer in marketing at the Graduate School of Management, University of Western Australia. She founded her boutique business consultancy, Knowl'edge, in 2002. 

Glenn is working as a freelance contractor, specialising in providing guidance, support and execution of technical and analytical business issues. Prior to this, Glenn worked at Synovate (formerly Market Equity) in the role of Manager, Decision Systems. His main responsibility was the execution, quality control and thought leadership of all analytical processes undertaken by Synovate across its Australian business.

In addition to his analytical responsibilities, Glenn was also responsible for the implementation and development of online activities within the business Australia at various stages during his tenure, and spoke about his experiences in this field at a 2007 AMSRS seminar called ‘The Nuts and Bolts of Online Research’.

During his 11 years in the industry, Glenn has worked on more than 1300 projects across a variety of different industries with local, national and international clients.

Glenn is QPMR (Qualified Practising Market Researcher) accredited. He holds a Bachelor of Science degree in Mathematics and Computing, which he followed up with an honours degree in Mathematics and Statistics at Curtin University.

Session 4: Foursquare for Business and Location-Based Marketing

Presenter: Kristen Vang

As a self-confessed cultural junkie with an Internet addiction, Kristen Vang is a social media strategist and consultant who helps brands build their online presence using video, podcasts, blogs, widgets, applications, social networks and more.

Kristen is the Principal Strategist at Thinq Digital in Perth. Specialising in campaign ideation, content development, online PR and community building, she has multinational experience developing and implementing digital strategy for consumer brands.

Previously, she was the Creative Director at Attention, a social media marketing and PR agency in New York, where she devised campaigns for clients such as M•A•C Cosmetics, Aveda, Bluefly.com, Hudson Jeans and Mashable.

NOTE: Due to unforeseen circumstances, the previously announced speaker, Marc Loveridge of Thinq Digital, will be unable to conduct this workshop. He has been replaced by a colleague who will present on a different topic.

Charlie Nelson has a BSc majoring in statistics and has worked in the market research and forecasting fields for more than 30 years. His work has involved:

• Opportunity identification and evaluation through market segmentation and the analysis of consumer perceptions and preferences.
• Developing models that forecast demand or market share under a range of market environment and marketing-mix scenarios.
• Developing models that assist in new product or policy design using simulated choice experiments.

He has extensive consulting experience in the telecommunications, retail trade, food, media, motor vehicle, and finance industries.

He has been a leader in the application of conjoint analysis and choice modelling in Australia. He has applied these techniques to problems in a wide range of industries including consumer packaged goods; financial services; telecommunications services; transport services; motor vehicles; and public policy.

His forecasting services have achieved a high degree of accuracy over the past 10 years and this has been achieved by a combination of advanced modelling techniques and a deep understanding of consumer behaviour, developed by analysing market data. His forecasts include retail spending, new vehicle sales, demand for housing finance, and fertility.

Afternoon Workshop: ‘Building an online community around your brand’

It has never been more crucial to connect with your customers online. The way that the growing list of social media applications such as YouTube, Twitter, and Facebook have been embraced is testament to this fact, yet companies still persist in parading websites that are poorly engineered, do not effectively engage their customers, and do not build brand equity.

The issue lies in not clearly defining the needs of the web solution and not ensuring congruence with brand positioning. You are invited to attend a workshop addressing the elements required to build powerful online media that resonates perfectly with your brand and hits the mark with your target market.

The workshop will present the processes required to identify, build and implement the most effective online solution, whatever the business, and provide you with the tools to replicate the process in your own commercial environments.

Places are limited, so register early.

This three-hour workshop will include:

• Understanding brand message and how to clearly define
• The importance of brand consistency and how to ensure this is carried through to your online media
• Defining and benchmarking the ‘customer experience’
• Delivering that experience via your website
• How to brief web designers/developers
• Testing the response and refining (you will never get it right first time!)
• Integration of social media applications
• How to get valid feedback
• Building an online community (forums, moderation, advocates)
• Measuring campaign effectiveness

Afternoon workshop presenters

Elixir Marketing Group and Smarter Websites

Established in 2003, Elixir Marketing has become one of WA’s leading boutique brand and marketing consultancies. It is recognised for its ability to efficiently assimilate clients’ needs and present brand solutions that work. Elixir works with start-up enterprises where the business requires identity, formation, direction and with established brands that need to transform the culture of their organisation and/or product and service offerings.

A multifaceted design and marketing agency, Elixir provides continuity and cohesion across all marketing and advertising media, whatever the medium used. This ensures relevancy and enables a partnering relationship to develop, which has far more impact on profitability in the medium-long term.

Projects range from very focused and specific internal design branding for OH&S programs through to developing large-scale advertising campaigns for international retail products, across a broad range of industries including mining, manufacturing, financial, and retail.

Since its inception, Elixir has been the brand partner for the annual WA Marketing and Business Networking Conference under the auspices of the Australian Marketing Institute. Elixir Marketing is highly supportive of the AMI’s role and is committed to professional development within the industry.

Some of Elixir Marketing Group’s clients include Century 21, Datapro, Diverse Shopfitters, eDo$h, Galwey Pearls, IGA, RAC Insurance, Rio Tinto, West Coast Tafe, and Yirra Yaakin Aboriginal Theatre Company.

In the past two decades, Martin has gained a vast amount of experience in training, marketing and project management. This has included the facilitation of staff and customer training programs, marketing management for automotive dealerships and the managing of multiple projects focusing in the multimedia sector.

In the late 1990s he oversaw the business development of a newly established website and networks operation coordinating one of Australia’s most successful website solutions teams. In this capacity he pioneered the introduction of ground-breaking browser-based applications to the marketplace, which have been instrumental in major market growth for small and medium business enterprise.

In 2003, he founded the Elixir Marketing Group. Martin applies his strong leadership and entrepreneurial skills as a Director with three other business entities. Martin is a believer in the power of collaboration.

Most of us have heard the benefits of blogging and how Google favours websites with good, relevant content. Social media too is now an effective tool for website and business promotion. More web site traffic means more leads for your business.

However, the challenge for most business owners is how to get started with blogging and how to tie it and social media marketing into their business website.

Using WordPress, a blogging platform, Peter Butler helps professionals and business owners market themselves cost effectively and use their website as the tool it was intended to be.

• A positioning tool to elevate themselves above the competition.
• A qualification instrument to get fresh leads and new clients easily.
• To communicate easily with their clients to keep them coming back.

Leveraging from social media marketing is an integral part of Peter’s strategies to help his clients' websites rank well in the search engines as well as connect with people. 

The social media marketing phenomenon is a daily current affairs item and many businesses have it high on their agenda to implement into their business and marketing but where do you start, what’s the best ROI and what’s hype and what’s not!

Go to main event page and registration details