2010 COURSE DATES AND VENUES

(Upgraded to two days in 2010)

• Sydney: 15-16 September. Venue: Cliftons Sydney, 190 George Street.
• Brisbane: completed for 2010. 
• Melbourne: 23-24 November. Venue: Cliftons Melbourne, 440 Collins Street.  
• Adelaide: completed for 2010. 
• Hobart: completed for 2010. 
• Perth: 28-29 October. Venue: Cliftons Perth, St George's Terrace.

COURSE OUTLINE

Business communications is changing and organisations are under pressure from customers and employees to interact online. This two-day interactive workshop will assist you to develop the skills and safeguards to use these online business communication tools successfully for increased productivity and greater customer engagement.

You will learn the fundamental principles of communicating in the social networking environment, including the benefits and risks for your organisation. The facilitator will look at the common social network tools such as blogging, Facebook, Myspace, YouTube, Twitter, Linked In, Wikis and Flickr and apply them to a business environment. You will learn how these tools can be integrated into your organisation’s communications and marketing strategies, for either internal or external client groups.

This workshop will examine risk and organisational policy issues including assessing organisational readiness.  The workshop takes a hands-on approach to learning and involves some 'telling', group work and practical application – the best style of training to suit adult learners.

The course qualifies for 16 hours of professional development under the AMI's Certified Practising Marketer program.

TOPICS COVERED

Principles of Communications in the Social Media

• Overview of the evolution of customer business relationships
• Introduction to the Social Media phenomenon
• Focus on brand, how a brand evolves in the social media space
• Understanding the marketing communications power shift and what it means for business
• Focus on transparency and corporate culture change

Social Media Tools That Make Sense for Business 

• Common social networking tools, their key benefits and how to use them
• Blogs: how to and the advantages and disadvantages of blogging
• Video sharing sites: benefits to business and the process for realising benefit 
• Wikis: how to create one and why

The Social Media Strategy

• Activity #1: Using the template, create a social media strategy for your business 

From Strategy to Plan

• Knowing your customers online
• Identifying relevant online locations
• Tactics for engagement
• Resource planning

The Integrated Social Media Plan
Case Study Strategy, Plan and Implementation

• Activity #2: Using the template, develop an integrated social media plan for your business

Introduction to Risk and Reputation Management

• Strategies to manage risk
• Introduction to online reputation management
• Activity #3:  The organisational readiness checklist

Measurement, Reporting and ROI 

• Online tools for measuring engagement and impact
• Reporting in challenging contexts

The Realities and Challenges of Implementation

• Appropriate staffing
• Organisational support
• Dealing with scarcity of information
• Compliance and legal constraints

REGISTRATION

Cost (inc GST): AMI CPM Members $750; AMI Members $790; Non-members $940.

Online registration is available. Individuals can register online; for group bookings, please use the PDF
(log-in required — go to How to log-in to this site page to find out more about logging in)

PDF registration is available. The 2010 Foundation workshop brochure contains more detailed information about each workshop and a registration form.

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Courses, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

Foundation Workshops | Principles of Marketing | Effective Marketing Plans: Strategy to Tactics | Principles of Public Relations | Introduction to Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Media Release Writing