2012 WORKSHOP DATES AND VENUES

• Sydney: 31 May to 1 June. Cliftons Sydney, Level 8, 190 George Street.
• Brisbane: 18-19 June. Cliftons Brisbane, 288 Edward Street.
• Melbourne: 15-16 November. Venue: Cliftons Melbourne, 440 Collins Street.  

Online registration – click on relevant date above | PDF registration

WORKSHOP OUTLINE

This interactive two-day workshop is designed for busy marketers who have responsibility for bringing new products, services and campaigns to market to get results. Project management skills can improve your marketing actions through co-ordinated, visible and easily communicated project plans developed with a project management philosophy.

This workshop looks at the marketing challenge of bringing new products and services to life, the dynamic environment or marketplace and implementation. Specifically, the benefits of the project management orientation for marketing projects and defining projects from a technical and people (sociocultural) perspective are reviewed.

An introduction is made to Microsoft Project 2007 as a desktop tool to assist your efforts. We also look at Project Web Access and other ways of communicating your challenge 24/7 globally. This workshop utilises a variety of content from discussion and group brainstorming to computer software. Please bring your notebook computer.

This workshop qualifies for 16 hours of professional development under the AMI's Certified Practising Marketer program.

TOPICS COVERED

• Bringing New Products and Services to Life
• Project Management
• Implementation
• Project Software
• Computers for Communication
• Projects
• People in Projects

More detailed information about the workshop content can be found in the 2012 Foundations PDF brochure (PDF, click here).

REGISTRATION

Cost (inc GST): AMI CPM Members $760; AMI Members $790; Non-members $990;
Interstate CPM $380; Interstate AMI Member $395.

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

PDF registration can be used for individual or group bookings. The 2012 Foundation workshop PDF brochure contains more detailed information about each workshop and a registration form (PDF, click here) (registration PDF only).

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

Foundation Workshops | Principles of Marketing | Effective Marketing Plans from Strategy to Tactics | Principles of Marketing Budgets | Principles of Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Principles of Media Release Writing | Principles of Online Writing | Segmentation for Competitive Advantage | Principles of Service Design