2010 COURSE DATES AND VENUES

• Sydney: 15-16 March, 24-25 May, 2-3 September, 8-9 November
  Venues: All at Cliftons Sydney, 190 George Street, except for 2-3 September, which will be at Novotel Sydney Olympic Park
• Melbourne: 22-23 March, 9-10 August. Venue: Cliftons Melbourne, 440 Collins Street. 
• Brisbane: 6-7 May. Venue: Cliftons Brisbane, 288 Edward Street.
• Adelaide: 19-20 July. Venue: Cliftons Adelaide, 80 King William Street.

COURSE OUTLINE

This two-day intensive workshop looks at the principles that underpin marketing as a philosophy or concept, specifically customers, segmentation, positioning, the 7 Ps, the marketing environment, and communications. These issues are discussed through the examples that participants bring to the room.

These workshops use a variety of content from discussion and group brainstorming to video and text-based materials. The power in these courses is the facilitated discussion with the diverse participants around the topic area. Key topics are discussed at length in a format that encourages participation. Jargon is decoded and current marketing issues discussed. Participants receive a comprehensive set of notes on the topic, examples, and other related resources including topic podcasts.

This course qualifies for 16 hours of professional development under the AMI's Certified Practising Marketer program.

Topics covered

• What is Marketing?
• The Marketing Mix
• Current Issues in Marketing
• Marketing Environment 
• Marketing Research
• Segmenting, Targeting and Positioning 
• Consumers 
• Positioning Through The 7 Ps
• Planning

REGISTRATION

Cost (inc GST): AMI CPM Members $750; AMI Members $790; Non-members $940.

Online registration is available. Individuals can register online; for group bookings, please use the PDF below.
(log-in required – go to How to log-in to this site page to find out more about logging in)

PDF registration is available. The 2010 Foundation workshop brochure contains more detailed information about each workshop and a registration form.

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Courses, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

Foundation Workshops | Principles of Marketing | Effective Marketing Plans: Strategy to Tactics | Principles of Public Relations | Introduction to Digital Marketing | Business and Public Relations Writing | Social Media Applications for Business | Marketing for Professional Services | Project Management Skills for Marketing Professionals | Media Release Writing